The main ambition of Change2Twin is to ensure that 100% of manufacturing companies in Europe have access to 100% of technologies needed to deploy a digital twin. Change2Twin will adopt the best practices developed so far in I4Ms – focus on local support provided by DIHs, keeping FSTP grants as accessible as posThe main ambition of Change2Twin is to ensure that 100% of manufacturing companies in Europe have access to 100% of technologies needed to deploy a digital twin. Specifically, we will focus on three sub-objectives: - Developing and providing a truly end-to-end service to the manufacturing SMEs where the end user receives from its local, trusted party (e.g. a DIH) a thorough analysis of the digitalization potential and a cross-border, multi-stakeholder (involving both components providers and an integrator), and ready-to-use recipe for implementation. - Providing an architecture-agnostic technology marketplace with dedicated knowledge models supporting the entity preparing the recipe for a complete solution in selecting the best components and most suitable providers. - Taking one step back to see the bigger picture and to find the minimal interoperable model facilitating modularity, composability and interchangeability of components used, regardless of the individual architectures or frameworks. Change2Twin will deliver: - A new benchmarked service model facilitating DIHs in providing support to manufacturing companies - A Pan-European marketplace populated with the state-of-the-art service providers that create coverage for end-to-end Digital Twinning solutions - A growing network of DIHs that have adopted the service model and marketplace based on a sustainable business model - An open, widely available toolbox for establishing a new marketplace consisting of software and body of knowledge gathered during the project - 4 Pilots proving the concept and 2 Open Calls for application experiments with a selection and support programme 

Recent research activities in the ICT area, in particular in digital content and media sectors, has resulted in a number of technological enablers which allow the creation of new products and services. This has established a new converged social media environment in Europe as a playground for a large number of stakeholders, to ultimately enable creation of the related business, new jobs, and revenues benefiting from these developments. However, the main drivers of the new media and content technologies are the big industries, whereas the main users of these technologies are small enterprises / SMEs, which are creating product and services to reach the end customers – European and world-wide citizens. We can still observe a gap in discussions between the large technology providers and the small technology adopters, preventing the establishment of common strategies for the technology take up towards a more efficient creation of the new innovative product and services. Therefore, there is a clear need for the establishment of a common European community in the area of convergence and social media, in order to lay-down common research and innovation strategies, by involving important players from academia and research institutions, policy makers, end users, etc. Accordingly, one of the main goals of the VITAL MEDIA project is to enlarge the community in the social media area at the European level, at level of the national and regional clusters, through collaboration amongst the NEM Initiative and the clusters. The enlarged community will be animated through a number of discussions at workshops to be organised at all mentioned levels and through cooperation within an innovative online collaboration tool, aiming to widely discuss and establish research and innovations roadmaps for the area, by strong cooperation with research and academic institutions active in the area, covering the identified gaps between the technology providers, their users/adopters, and research.

DIH-World aims to accelerate the uptake of advanced digital technologies by European manufacturing SMEs in all sectors and support them in building sustainable competitive advantages and reaching global markets strengthening the capacities of regional DIHs, particularly in underrepresented regions across Europe. As intermediaries of successful local SME digital transformation, DIH World, aims at providing DIHs, access to harmonised tools, well proven technologies, effective methodologies, sound knowledge, smart investment sources, rich training assets and overall a vibrant innovation environment. The final aim is to accelerate the matureness of DIHs and the development of their collaboration capabilities, and avoid a DIH divide due to lack of access to technologies, skills, networks, investment and infrastructures with special emphasis in underrepresented regions; so they can capitalise and leverage on the European DIHs Networks their resources and facilities for the benefit of their local SMEs. This will be achieved thanks to the: DIH-World platform, that will provide a full coverage of the services needed by the DIHs and the SMEs willing to identify the right DIH for them, the DIH-Academy that will provide the tools to train DIHs and bring them to the next level, Open calls for experiments, that will provide sufficient technological support to SMEs and midcaps. As well as with a broad geographical coverage, with more than 26 countries to be covered in Europe including specific activities to involve regional and national actors in the DIH network.