Following recent mega-trends in the mobile and sharing economy and thanks to the latest ITS developments, “Mobility as a Service” is conceived as the way people will move themselves and their goods in the future. The “as a service” paradigm can be a real revolution when it is able to ensure higher continuity among the different means of transport, and enable offering combined mobility packages as a viable alternative to fragmented mobility and car ownership. Though some MaaS initiatives have already been tested in Europe, they encountered several obstacles in reaching scale and stable business operation. IMOVE will learn from such initiatives as UBIGO in Gothenburg or Hannovermobil, launched a decade ago in Hannover, and will step forward contributing to radically change mobility paradigms bringing in disruptive elements of mobility services. Innovative business and technology enablers will be investigated able to concretely put into action, accelerate and scale up the MaaS market deployment in Europe, ultimately paving the way for a “roaming” capability for MaaS users at the European level. IMOVE research and innovation action is based on investigation, development and validation of bottom up novel solutions able to define sound MaaS business models, smoothing their efficient and profitable service operation. A suite of ITS elements empowering MaaS schemes will be delivered by IMOVE, including technology components for real-time collection of fine-grained data on mobility user needs, habits and preferences as well as components enabling the exchange of information and enhancing seamless interoperability among different MaaS subsystems and multiple MaaS schemes. IMOVE solutions will be investigated and validated in 5 European Living Labs, currently engaged in or having plans for MaaS development. The participation of UITP will ensure active participation of PTAs as well as key private stakeholders from other sites and will further guarantee a multiplier effect.

The objective of the EBSF_2 project is to validate different innovative solutions that combine efficiency of the bus system with more attractiveness. Such solutions are meant to represent the most innovative in the areas indicated by the Call: the project will proceed to their final validation before their introduction in the market, avoiding pure simulations or large use of prototypes. Following the System Approach, and with the participation of representatives of all key stakeholders categories, these activities will be introduced by the identification of innovation requirements (that will drive the impact assessment), the update of the Bus System Definition (as defined in EBSF). In addition to the impact analysis of the single solutions, the effect of combining key introduction will be evaluated. The “European Bus System of the Future" Roadmap will be updated with areas for further research and priorities linked to the project topics.