The increasing electrification of heat and transport coupled with larger RESs deployment of decentralized RESs is disclosing new additional opportunities for demand response. However DR potential has been exploited so far to a very limited extent at end consumer residential level, due to technologies immaturity, regulatory fuzziness, distorted business framework preventing end consumers to capture an appropriate value. To cope with the above challenges, BRIGHT will leverage on a participatory co-creation process to bring individual consumers center stage to deliver a multi-layered community-centred cross-domain adaptable multi-timescale DR supporting framework which combines social-science-driven user experience design for user behavior motivations and monetary/non-monetary incentive design, Digital Twins models for improved consumer predictability, multi-layered P2P DLT/blockchain/smart contracts based semi-decentralized VPPs for capturing intra-community interaction dynamics, value stacking flexibility management algorithms and other AI data-driven energy and-non energy services at the interplay among energy (power, heat, gas), mobility, health (comfort), smart home (AAL, personal safety). The proposed approach and the underlying enablers will be deployed and validated in 4 demo-sites across 4 EU countries where around 1000 mostly residential consumers will be engaged along a variety of different community configurations (LEC, CEC, Virtual Energy Communities, Communities on the Move).