The digital transformation of food systems has entered a twilight zone: data-driven innovations have proven to be promising, but it is still unclear how to upscale adoption and have broader acceptance. The Data4Food2030 project aims to improve the data economy for food systems (DE4FS) by expanding its definition, mapping its development, performance and impact to create new insights and opportunities. This contributes to a more competitive and sustainable food system in the EU and supports implementation and adaptation of relevant policies such as a Digital Single Market, Green Deal and the Common Agricultural Policy. Data4Food2030 is a 4-year project that aims to 1) enlarge the knowledge base and insight into the DE4FS, 2) develop a system that monitors and evaluates the development, performance and impact of the DE4FS on relevant EU policies 3) identify drivers and barriers and turn these into opportunities, recommendations and solutions, 4) test solutions and evaluate recommendations in case studies and through stakeholder dialogues and 5) provide future scenarios and a roadmap and sustain the monitoring system to support policy development and accelerate the desired future state of the DE4FS. Data4Food2030’s approach is targeted at an improved future state of the DE4FS from which clear design principles, recommendations and solutions are derived for improving and adapting policies and practices at public and private level. As an essential part of the project, stakeholders are deeply engaged to provide input to various DE4FS concepts and evaluate several project outcomes to increase the impact of the project. Nine case studies provide real-life examples of the DE4FS at micro- and meso-economic level, deploying data and technologies, which are used for mapping and improvement to promote data-enabled business models. In this way, Data4Food2030 creates credible pathways to navigate properly through the twilight zone towards a fair, inclusive and innovative DE4FS.

The IoF2020 project is dedicated to accelerate adoption of IoT for securing sufficient, safe and healthy food and to strengthen competitiveness of farming and food chains in Europe. It will consolidate Europe’s leading position in the global IoT industry by fostering a symbiotic ecosystem of farmers, food industry, technology providers and research institutes. The IoF2020 consortium of 73 partners, led by Wageningen UR and other core partners of previous key projects such as FIWARE and IoT-A, will leverage the ecosystem and architecture that was established in those projects. The heart of the project is formed by 19 use cases grouped in 5 trials with end users from the Arable, Dairy, Fruits, Vegetables and Meat verticals and IoT integrators that will demonstrate the business case of innovative IoT solutions for a large number of application areas. A lean multi-actor approach focusing on user acceptability, stakeholder engagement and sustainable business models will boost technology and market readiness levels and bring end user adoption to the next stage. This development will be enhanced by an open IoT architecture and infrastructure of reusable components based on existing standards and a security and privacy framework. Anticipating vast technological developments and emerging challenges for farming and food, the 4-year project stays agile through dynamic budgeting and adaptive decision-making by an implementation board of representatives from key user organizations. A 6 M€ mid-term open call will allow for testing intermediate results and extending the project with technical solutions and test sites. A coherent dissemination strategy for use case products and project learnings supported by leading user organizations will ensure a high market visibility and an increased learning curve. Thus IoF2020 will pave the way for data-driven farming, autonomous operations, virtual food chains and personalized nutrition for European citizens.