CCAM solutions face a significant challenge characterized by decreased societal demand due to their difficulty in effectively conveying their advantages within existing mobility systems and adapting to the diverse environments where citizens live, work, and conduct their daily activities. Diversify-CCAM has the clear objective to promote fair and accessible mobility in European regions by integrating cultural, geographical and policy aspects into the design, development and implementation of CCAM solutions. This initiative encompasses 6 European countries (Czech Republic, Greece, Italy, Germany, Spain, Sweden), collectively hosting 12 pilot sites dedicated to data collection and evaluation. In each country, there are two distinct areas under examination: one focusing on mobility of people within urban environments equipped with existing CCAM solutions and another focusing on mixed transport (people and small goods) solutions within rural or touristic areas primarily reliant on private cars. Diversify-CCAM will deepen our understanding of the diverse social contexts that influence the acceptance, adoption, and utilization of CCAM. Moreover, the project will study the surmount challenges and barriers hindering the effectiveness of shared services, especially in regions with unique geographical and cultural demands. The methodological approach involves the engagement of various user groups and stakeholders at the local level, extending their involvement to the European and international spheres through PAVE and our distinguished Stakeholder Board. This multifaceted involvement aims to positively influence public perception and reimagine the overall design and offerings of CCAM solutions. Ultimately, the project will develop a CCAM Diversification Tool (CCAM D-Tool) for transportation planners and a CCAM Diversity Observatory for the entire CCAM value chain, both focusing on achieving inclusiveness and equity within the European mobility ecosystem.

Within IP4 more than 10 projects have created a wide array of technologies that tackles carious aspects of traveller experience. Those technologies tackle the interoperability of Transport Service Providers’ (TSPs) services, travel shopping, booking & ticketing, trip tracking, travel companion technologies and business analytics. Various tools have been tested in various locations around Europe retrieved user feedback and improved upon the feedback. Today, IP4 has a large toolset of proven technologies that need to go to the next level; become ready to be implemented in large scale products. IP4MaaS will assist IP4 projects to demonstrate the technologies at an unprecedented level: 6 different locations in Europe including more than 10 transport operators (Public Transport and Mobility-as-a-Service), authorities and agencies. IP4MaaS will develop the scenarios for the demonstrations and a thorough assessment strategy for the demonstrations that tackles both the performance of the demonstrations as well as the impact of the technologies on users and the environment in urban and suburban setups. IP4MaaS will create strategic plans for the demonstrations that will be updated in two iterations leading to two demonstration phases. Furthermore, the project will provide recommendations regarding the promotion and transferability of the technologies to other locations in Europe. IP4MaaS will organise and monitor one of the largest demonstrations of technologies in European project’s history and expects its findings to be used as a baseline for future demonstrations and testing that involves a diverse group of demo partners.