The actual demand for phycocyanin is tremendous, especially in the food industry where it is used as a natural food colorant. With a world demand of over 100 metric tons, the global market is expected to continue to grow. As proof of this potential, world leaders in that field are investing several million dollars in production lines. Being authorized under the American Food and Drug administration since 2013, its production remains very artisanal worldwide and important amelioration possibilities exist at several levels. This project aims to build a demonstration plant with a progressive production capacity of 10MT of phycocyanin per year. Successful demonstration is critical in order to ensure a swift transition towards an industrial capacity. For this project, the partners (GREENSEA, MILIS, ALGAIA AND MIAL) have concluded a strategic industrial partnership with the ambition to revisit the sourcing, extraction and co-valorization of the whole algae in the frame of an industrial biorefinery concept and a business model strategy. In complement, UCD will be in charge of the Life Cycle Assessment, to undertake a comprehensive sustainability evaluation of the project. Partners will work over 48 months to find ways to innovate in their own field but always working with a collaborative objective to build a more efficient bio-based full value chain with stable products and valorization of co-products. The consortium gathers all the expertise and an economic analysis will be made as well as a life cycle assessment. A communication and dissemination plan is already established. This project will increase the competitiveness of European biomass producers and industry by supporting new jobs, growth and investment while ensuring environmental sustainability and a low environmental impact.