Agriculture is being managed more tightly than ever before and is generating more data than ever before, but the potential of a data economy in agriculture remains unexplored. The reasons for this are varied, and include technical interoperability, business relationships between stakeholders, and social acceptability issues around data ownership and market transparency. Individual stakeholders make use of the data they generate at their own particular stage in the agri-food supply chain. However, the sharing of this data with others along the chain and its collective analysis needs more development and demonstration if more efficiencies are to be introduced and further value added to the agri-data economy. While some sharing is taking place on an ad-hoc basis, each new set of potential data sharers must start from scratch and work through the same issues common to all such arrangements. Equally, the lack of data sharing precedents in agriculture inhibits data owners from taking a more exploratory view of the world. Several dimensions must be considered in policy-making if a fully functioning data economy in the agriculture domain is to emerge. Such a multi-disciplinary approach is at the core of the DIVINE consortium, which encompasses technical (agriculture and ICT), markets, and social sciences expertise. It will build an agri-data ecosystem that incorporates existing common agri data spaces while deploying industry-led pilots built on data sharing arrangements, to demonstrate the cost-benefit and added value in sharing agri data. DIVINE will assess its ecosystem at the level of policy impacts, the uptake of digital technologies, and economic and environmental performance. DIVINE will promote its ecosystem and its assessments to technology providers, policy-makers, farm representatives, and various other agri-data stakeholders. It will take the first real concrete steps towards mature data markets in European and global agriculture.

13 participants (11 beneficiaries and two affiliated entities) from 7 EU and 1 third countries join forces for supporting the Strategic Research Agenda of the future joint research program on the subject of Blockchain by shedding light on the current partial and fragmented picture of block chain technology (BCT) applications in the agri-food domain and by clarifying the benefits and opportunities which BCT can concretely to stakeholders throughout the food chain offer. The project intends to prepare the way for R&I activities for the decade to come, basing its assumptions on systematic monitoring and reviews of national, European and international R&I pilots/use cases, experiences and best practices and on consolidated and balanced stakeholder views. The active involvement of users is required from the very beginning for the identification of needs and use cases, which will be subsequently translated into operational requirements for services. The goal of the project is to understand why communities, i.e. users, accept/reject blockchain-based projects, the mistakes done by others for not repeating them, the best and innovative practices in blockchain development in agri-food sector (considering its complexity) for arriving to shape different possible futures for BC application. The project will investigate and discuss both technical aspects as well as non-technical barriers to BCTs deployment, but also other issues fostering BCTs deployment, such as interoperability, innovative business models, standardisation and regulatory issues and will be at the base of White Papers addressed to EC. At the same time, the project intends to provide to users some a framework of services (and guidelines) for empowering them in future BCT implementation.

GreenFit is a collaborative project uniting research institutions, technology developers, agricultural practitioners, and field actors to tackle the barriers limiting farmers from adopting climate-smart practices. Through a combination of advanced technologies such as AI-powered decision support systems, IoT sensors, and XR-based training tools, GreenFit focuses on optimizing resource use, enhancing decision-making, and building resilience to climate change. The project also promotes value-chain partnerships and strengthens digital infrastructure, ensuring scalability and sustainability. Through the use of real-time tools, including the LLM-based AgriChatbot and a drone-in-a-box system for soil analysis and crop health monitoring, GreenFit empowers farmers with the practical, innovative solutions needed to transition toward sustainable practices. GreenFit focuses on capacity building and community-driven dissemination, communication, and exploitation, as through hands-on training, workshops, and stakeholder engagement, it empowers local communities to adopt and sustain climate-smart practices. The project’s capacity-building program and knowledge-sharing platforms ensure that farmers and rural stakeholders are actively involved in the development process. GreenFit's community-led approach enhances local ownership of solutions, driving sustained environmental and economic benefits.

The DEMETER Project is a large-scale deployment of farmer centric interoperable smart farming-IoT based platforms delivered through a series of 20 pilots across 18 countries (15 States in the EU). Involving 60 partners, DEMETER adopts a multi-actor approach across the value chain (demand and supply), with 25 deployment sites, 6,000 farmers and over 38,000 devices and sensors being deployed and participants involved come from different production sectors (dairy, meat, vegetables, fruit and arable crops), production systems (conventional and organic) and different farm sizes and types, optimising the data analysis obtained across multiple farms. DEMETER will demonstrate the real-life potential of advanced standards-based interoperability between IoT technologies by adapting and extending existing standards into an over-arching Agricultural Information Model, concurrently ensuring security, privacy and business confidentiality across the full value chain in multiple agri-food operational environments. DEMETER will encompass a multi system and multi data source integration considering not only IoT but legacy systems, open data, geographical and satellite information, and in general will provide an open and interoperable data integration model. DEMETER displays how an integrated approach to business modelling and user acceptance can support sustainable farming and food production systems, provide safe food and support farmers in their decision-making in ‘doing more with less’. DEMETER will bring new business opportunities on the farm and in the wider agri-food economy, while concurrently contributing to the safeguarding of Europe’s precious natural resources. DEMETER’s goal is the creation of a secure and sustainable European IoT technology and business ecosystem whose impact could be transformative in the EC food and agriculture sector, and potentially across the world.