BACKGROUNDEvery company is excellent in something: products, marketing, technologies, work processes, HR, management, markets. Go&Learn is a training initiative aimed to valorise the companies’ excellence, let it be known to the territory where it operates, foster the company's training role. The project inserts companies in guidance and adjournment training/educational pathways, which are organized by universities, schools, and VET centresOBJECTIVESThe project, now at its third European edition, allowed to transfer and implement good training and guidance practices by aiming to:1. expand the already existing training offer of local and international G&L circuits2. promote the use of the G&L training units, supporting regional and international mobility3. promote the use of the G&L training units as innovative instruments for updating and providing professional guidance, also in a non-formal way4. integrate and enrich the website’s structure with promotional videosPROJECT’S PARTNERSENAIP Veneto (Italy) AFPA (France) C.E.C.E. (Spain) CEPYME (Spain) CFIQ Piemonte (Italy) Confindustria Veneto SIAV S.p.A. (Italy) ECOLE (Italy) ENAIP Piemonte (Italy) Malta Business Bureau (Malta) Malta University Holding Co. ltd (Malta)The 10 project partners work in the fields of education, vocational training, university and industry.PARTICIPANTSBy means of G&L, schools, training providers, universities and enterprises were able to strengthen their training offers, including a solid and widely tested range of transnational training and guidance modules, carried out in non-formal contexts inside the companies. The study groups that can benefit from the G&L products are open to students, teachers, employed or unemployed people, entrepreneurs.ACTIVITIES/PRODUCTSIO1 NEW G&L LOCAL AGENCIESThe widening of the G&L network was obtained by creating 6 new agencies/workgroup (made up of at least one institutional stakeholder and at least one training provider), which provided the new territories with local companies’ catalogues. The already existing Italian network was broadened by the GO&Learn+ project (by adding Veneto, Lombardy and Piedmont) and the first local agencies were created in Spain (Comunidad de MADRID), France (Auvergne Rhone-Alpes) and Malta.IO2 LOCAL CATALOGUES AND IN COMPANY PILOTING VISITSThe new agencies and workgroup created local catalogues of companies. The G&L training units were promoted by carrying out piloting visits in every territory inside the enterprises that are part of the project and of the local catalogues.IO3 INTERNATIONAL G&L CIRCUITSA catalogue of international study visits was also created by each agency of the hosting country and addressed to users coming from foreign states. The circuits are made up of groups of visits in multiple companies that last between 3 and 5 days.IO4 PROMOTIONAL CLIPS – COMPANY VISIT TRAILERSAfter having agreed on the content/technical requirements, some promotional trailers have been experimented and developed. They have been associated to the local catalogues, to integrate the current descriptive forms that are available on the www.goandlearn.eu website. RESULTS AND IMPACTIn this edition, the project, G&L+:- has set up 6 new local agencies/workshop in 6 new territories, made up of 19 actors (stakeholders and training providers)- has defined 6 local catalogues for a total number of 102 participating European companies- 33 visits have been experimented, involving 34 companies, 15 VET centers/institutions, for a total number of 639 participants (72 employed and 2 unemployed people, 512 VET/university students, 44 teachers/trainers, 9 VET staff).- 15 videoclips have been produced, together with a multilingual blend video,- 5 multiplier events were organized, involving 284 participants.The new edition of G&L training opportunities has highlighted that the ability to access a standard catalogue of study visits and seminars carried out inside the companies, which are able to facilitate the contact between economic fabric, cultures and territories, is a great added value for the professional growth of students, teachers and workers.Go & Learn + has renewed its format by delivering and promoting the training offer at a local and interregional level (local catalogues), at an international and cross border level (international catalogue), integrating itself naturally with training activities and anticipating its evolution through new topics of interest, such as the living industry, industry 4.0 and new experiences of innovation carried out by sectoral companies.Local and international catalogues, together with the produced materials are freely accessible and have been integrated into the multilingual website www.goanleran.eu and http://project.goandlearn.eu

The context that led to the proposal is one where the ongoing interest for food education and healthier eating habits is developing new market opportunities in the agri-food sector, the restaurant industry and in tourism. In particular, these new consumers’ behavioral trends impact on many sectors, creating a series of factors that keep fueling the cycle: - Organic farming: the EU production of organic products keeps growing and, compared to other global regions, Europe can be considered a forerunner in this field, thanks to a strong consumer demand and a clear EU and national legislation, which sets out very high standards for production and labeling. - Health & Food Education: Europe is the global region with the highest percentage of health diseases related to unhealthy eating habits, with a relevant burden for the national health systems. Education initiatives and campaigns at EU and national level have been promoted for the last few years to spread a better knowledge on the subject. - Agri-food and restaurant industry: concepts like green economy, sustainability and gastronomic culture have become more and more important also for the last link of the food industry’s chain, i.e. the service industry. - Tourism: tourism has also been affected by this new interest in rediscovering healthy, traditional and typical products (wine & food), leading the way to a more sustainable and often de-seasonalized kind of tourism. The above-mentioned trends are often linked to a renewed attention to the environment, which brings larger and larger shares of consumers to prefer shorter food supply chains, products with a low-impact on the environment, and touristic destinations which offer sustainable ways to discover the local natural and cultural heritage. If on the one hand these new food and touristic trends are linked to ideas of going back to “the old ways” of doing things, to more natural products and production techniques, on the other hand they are often promoted through digital and web marketing strategies and tools, which at times may also produce very high-quality and innovative results. Taking into account this context and assuming that gastronomy is the combination of knowledge, experience, art and craft, which provides a healthy and pleasurable eating experience, the aim of this proposal is to develop a discussion to share and exchange ideas on the definition of new educational and training pathways, which would supply participants with skills to: - Meet the requirements of consumers and help customers to truly “experience” what they are drinking/eating, by giving them a series of information on nutrition and taste education; - Favour the creation of partnerships or business networks among agricultural and/or agri-food enterprises on the one hand and hospitality/touristic companies and public administrations on the other hand, in order to make the local gastronomic heritage a key element of the “place branding” of a specific area; - Sponsor local gastronomy during cultural, educational, promotional events, especially though digital and web-based tools, outlining its healthy and nutritional properties and the quality of its preparation, production and transformation processes, and describing the deep connection between the gastronomic heritage and the traditions, culture and history of a place. To achieve its aims, the proposal is going to: 1) detect the needs manifested by the EU labour market in order to respond to the above-mentioned trends, through a detailed context analysis and the detection of good practices; 2) translate the job market needs into specific skills requirements; 3) propose how these skills may be included in IVET and/or CVET courses. This proposal will thus contribute to the ongoing discussion on the educational, cultural and business potential of gastronomy, by suggesting to act on education and training in order to supply the business and labour market with people having the necessary skills to satisfy the latest consumers’ demands. On the long-term the proposal could contribute to the achievement of the following European priorities: - increase levels of employability and business creation; - favour the development of education and training systems that are better aligned to the needs of and opportunities offered by the labour market, encouraging closer links to business and the community; - promote European tourism, especially by enhancing sustainable tourism and the deseasonalization of tourist flows; - stimulate the development of rural areas, through the creation of jobs outside the agriculture industry (e.g. the development of tourism-related activities) and through the use of digital promotion tools; - favour the adoption of healthier eating habits.

<< Background >>The INCOME Tourism aims at developing a new learning approach based on a cooperative learning process joining higher education and tourism businesses applied to soft skills learning to be incorporated in the last year of the Tourism Bachelor (EQF6). Although some efforts can be found in different higher education contexts, there is still the need and potential to bring academia and industry together in a new cooperative learning model to get a curriculum focusing on soft skills.<< Objectives >>NCOME Tourism seeks enhancing tourism graduates´ soft skills, taking into account the employers’ demand for skills and qualifications, through an innovative, integrated learning approach, involving businesses in the designing and piloting process, building a sustainable partnership between HEIs and industry, addressing the identified skills gaps.<< Implementation >>6 HEIs from 6 countries collaborate with tourism businesses and tourism associations in the identification of graduate relevant skills have identified the need of further development of soft skills; a new cooperative learning model was developed, supported by the dual system of DHBW, supported and implemented by the HEIs in close consultation with the companies involved. Practical learning contexts are set, involving the learning trios – students, in-company tutors and HEI tutors.<< Results >>Soft Skills needs assessment; standardized soft skills curriculum; A new cooperative learning model, fostering collaboration between HEIs and companies; Qualification of young professionals with higher employability potential; matching skills exercise and the work based model; integration of young people into the labour market and consequently reducing their unemployment; A Memorandum of cooperation was signed.