"The ""MIND - Marketing, Internationalization & Development"" project aims to:• carry out a process of transnational cooperation to analyse, design, test, validate and disseminate a European framework for the qualification of the Vocational profile of International Marketing Manager to:a) support SMEs to define internationalisation processes to define strategies to choose the foreign country/market, the entry methods and correct positioning with respect to the competition, the most suitable communication strategies, particularly as regards agro-food products;b) analyse internal and external resources to identify market opportunities and relative strategies to adopt;c) determine the international marketing strategies based on an analysis of competition and market segmentationd) guide SMEs to define export plans, on the basis of competitive strategies and marketing.• reduce the mismatch between the demand for skills of production systems and the provision of training offered by VET actors • facilitate access to a plurality of online OER, even after project end, for at least 3 years, to allow people to acquire/consolidate the organizational/managerial, commercial, relational and marketing skills, functional for strategic planning of international SME projection.These objectives will be fulfilled by:1) ANALYSIS OF TRAINING NEEDS, defining the vocational profile of the International Marketing Manager, divided into skills, denominated and described in the knowledge and skills/abilities, indicating the EQF level, the expected results and indicators of possession and use. Through the organization of the Focus Groups, the profile will be shared with:a) representatives of a group of agro-food SMEs, to ascertain whether the knowledge and abilities/skills described are really considered necessary, in order to define even the minimum standards of possession/exerciseb) a group of people representing the target group (long-term first time job seekers/unemployed, with degrees in economic subjects), to identify the average level of knowledge and exercise of skills/abilities of planning and management skills in international marketing for SMEs, on which to base the contents of the OER.2) CREATION OF OPEN EDUCATIONAL RESOURCES, that constitute the “MARK.UP-MARKETING UPSKILLING” multimedia product, to develop/reinforce project beneficiaries’:a) knowledge of:• Success Factors and factors that influence foreign markets• Segmentation Strategies of international markets• Positioning strategies• SWOT Analysis• Competitor analysis• Strategies to enter and work in foreign countries• International Marketing Mix Strategies • Drafting an Export Planb) ability of:• analysis, • strategic thinking, • negotiation, • programming, • organisation,• decision making,• results orientation,• initiative,• propensity to new things,• forward thinking, • managing uncertainty and difficulties3) THE CREATION OF THE ""MAR.CO - MARKETING COMPETENCIES” LEARNING ENVIRONMENT, a Knowledge Hub featuring educational materials and operational tools, able to help people acquire the skills and competences of the reference vocational profile.4) TESTING OF OER, TEACHING MATERIALS AND INTERNATIONALISATION SUPPORT TOOLS by a group of beneficiaries to develop the skills of the target vocational profile, in order to:- make early corrective measures to learning contents and/or methods of use, in a logic of fine tuning for subsequent dissemination to the general public;- acquire the knowledge and skills needed to conduct a check-up on SMEs businesses interested in international business development5) CONDUCTING A COMPANY CHECK UP to understand the ways and means to be used to guide SMEs in the strategic routes of entry, development and permanence in international circuits in relation to:- analysis of internal resources (human, financial, technical) and competition- support in innovation- selection of foreign markets with the highest potential- definition of export plans- definition of International marketing mix strategies 6) CONSTRUCTING ""MIND STORY"" A DIGITAL BOOK, to narrate the actions carried out, the results achieved, the personal and professional experiences of beneficiaries, the information collected with the business analysis, including (video) interviews with testimonials expression of the partnership reference territories"

<< Background >>After 2018 European year of Cultural Heritage, professionals and institutions, public and private, working to preserve, promote, valorise Cultural Heritage around Europe increased their awareness of the importance of their role for the future of the common European house. This awareness made also more visible the need for a process of upskilling and reskilling most of the sector workforce, particularly its management especially on those skills that were felt essential for the sector challenges.<< Objectives >>EU Heritage worked to - promote innovation in Cultural Heritage by providing professionals working in the sector with competences allowing them to structure more competitive, sustainable, audience centered, digitally ready initiatives;- raise awareness of the importance of entrepreneurial, digital and other transversal and soft skills among the skills needed by sector’s operators;- build a strong alliance in the sector;- promote cross-fertilization between cultural heritage and other sectors<< Implementation >>In order to fully achieve these objectives the project has:- researched the impact of cultural heritage on the economy of the countries in the partnership;- listed and engaged the most relevant organizations and professionals working on the sector;- designed and developed a competence framework - designed and developed an innovative training program - designed the online environment of the project to be the space of the educational offer with a MOOC and a space for the sector professionals<< Results >>The main results of the project have been:- an in depth research on existing training offer and perceived training needs in the sector- the development of a training program focused on entrepreneurial, digital, transversal skills for the professionals and future professionals of the sector delivered through a MOOC and supported by a social networking platform- two level testing of the training, one online with over 1000 learners in the MOOC and national pilots in each partner country

<< Background >>Digital literacy, together with literacy and numeracy, is nowadays seen as a fundamental asset whose lack is considered to be almost invalidating. Almost every day new digital technologies are developed or evolve from existing ones, changing human behavior in social, educational, working and many other fields. The pace at which innovation moves is so fast that it leaves behind some portions of the population, especially older population groups or the people that for some reason left their studies at an early age. Nevertheless, even in highly educated population groups digital knowledge is often at a very low or inexistent level. One of the fields that has undergone an exceptional amount of changes caused by this phenomenon called DIGITAL TRANSFORMATION, is labor field, in which the ever-growing use of digital technologies is creating the risk for some sectors to be left behind and to become obsolete and outdated.<< Objectives >>OFFSET intends to foster the acquisition of digital and entrepreneurial skills for handcrafting entrepreneurs and handicraftsmen, affecting both the educational and digital society themes of the “Europe 2020 Strategy” COM(2010) 2020 final, and following the indications given by the “Digital Education Action Plan” COM(2018) 22 final.To achieve what stated above, OFFSET will respond to the following general and specific objectives:GENERAL OBJECTIVE:- Facilitate the passage through the digital transformation for handcrafting entrepreneurs (present and potential), making them able to use digital skills and transforming them into digital artisans, through their participation to VET trainings.SPECIFIC OBJECTIVES:1 - Train the trainers: Producing a collection of best practices and educational materials to fill digital and entrepreneurial knowledge gaps for handcrafting VET trainers and business coaches 2 - Create/enhance handcrafting entrepreneurs’ digital and entrepreneurial skills and competencies3 - Improve the awareness of present handcrafting entrepreneurs and investors on the possibilities offered by digital technologies and instruments implementation in handcrafting sector<< Implementation >>OFFSET project includes 4 Work Packages, namely:Work Package 1 - Project managementA1.1 Financial GuidelinesA1.2 Partner AgreementsA1.3 Communication Board IdentificationA1.4 Selection of TargetsA1.5 Monitoring and Evaluation PlanA1.6 Project ReportingA1.7 Conflict resolutionsA1.8 Planning of Future MeetingsWork Package 2 - Communication and DisseminationA2.1 Communication and Dissemination planA2.2 Communication templates and graphicsA2.3 Project websiteA2.4 Communication an Dissemination activitiesWork Package 3 - Development of Project Result 1: OFFSET – Training Course MaterialA3.1 Creation of course content: Digitalized Business - Handcrafting. Materials for present and future handcrafting entrepreneursA3.2 Creation of course content: Digitalized Business - Handcrafting. Materials for Startup coaches/Entrepreneurship TrainersA3.3 Learning Activity Pilot Test - Course ContentsWork Package 4 - Development of Project Result 2: OFFSET - ToolsetA4.1 Platform tool A - Interactive LibraryA4.2 Platform tool B - Profiling TestA4.3 Platform tool C - MOOC on digitalized entrepreneurship – Handcrafting Industry A4.4 Learning Activity Pilot Test - Platform Testing<< Results >>OFFSET activities will produce primarily 2 Project Results:Project Result 1: OFFSET – Training Course MaterialThe Consortium will design and elaborate the training materials concerning handcrafting industry digitalization for startup coaches/entrepreneurial trainers and handcrafting entrepreneurs.The teaching/training materials will focus on potential or current entrepreneurs and on training the trainers, empowering their ability to grow startups and help startup owners from the very beginning to the potential access to markets.This will ensure a different take on training for entrepreneurship, as the innovation is trying to reach the ambitious target of shaping entrepreneurs for the future through their teachers and trainers.Project Result 2: OFFSET - ToolsetIt will be an integrated toolset made of three different interactive tools with active synergy with each other.1) Self-Evaluation Tool on Handcrafting Industry Digitalization2) Interactive Library3) OFFSET Learning PlatformThe consortium will also organize 5 Multiplier Events which will take place in the last month of the project and will be as follows:M1: OFFSET - Presentation of the Online Course and Toolset on Digitalization for Handcrafting Industry – SPAIN (40 participants)M2: OFFSET - Presentation of the Online Course and Toolset on Digitalization for Handcrafting Industry – ITALY (40 participants)M3: OFFSET - Presentation of the Online Course and Toolset on Digitalization for Handcrafting Industry – BELGIUM (20 participants)M4: OFFSET - Presentation of the Online Course and Toolset on Digitalization for Handcrafting Industry – NETHERLAND (20 participants)M5: OFFSET - Presentation of the Online Course and Toolset on Digitalization for Handcrafting Industry – CYPRUS (20 participants)Lastly the partnership will organize 2 Learning, Teaching and Training Activities which will serve as piloting activities for Project Results:C1: Pilot course for OFFSET’s training materials (Italy)C2: Pilot training and testing of OFFSET’s tools (Cyprus)

In today’s Europe, many minorities, groups or sectors of the society are facing their different and specific challenges, but none of these sectors is as wide - representing around half of the EU population- as women. Among them, there are those who are struggling to find new ways to reconcile professional and personal life in order to be able to start their own professional careers and set up their businesses. For them, it is essential to create tailored and relevant products that will help them achieve their goals. UNESCO has defined Cultural and Creative industries as the industrial reproduction and mass distribution of cultural works - going from visual and performing arts, cultural heritage, films, music, and books to design, architecture or advertising. Over the last years, and in line with “Creative Europe Framework”, this sector has emerged as a new and powerful force, with a great potential towards economic growth. And, at the same time, it is a very effective as well as attractive area for people to start their businesses. Female Entrepreneur, hence, will take advantage of the above mentioned and will empower women to deviate from their established professional role models through formal, non-formal and informal educational practices and enter the entrepreneurial sector in this specific field. The project direct beneficiaries are: ·Women from disadvantaged groups (living in rural areas, economically challenged, long-term unemployed) interested in becoming cultural entrepreneur·Internal and external experts and partner organisationsBesides, indirect beneficiaries and project stakeholders will be:- Public Bodies (Business Bodies, Social Service departments, etc.)-International bodies active in the field of adult education and training-Cultural enterprises, tourism sector organisations and businesses, (adult) VET organisations/institutions. This project envisages the development of four main Intellectual Outputs: IO1. Cultural Entrepreneurship Map of Europe: creation of an open education resource with a database of legislation, standards, best practices in cultural entrepreneurship within the EU. IO2. ICT Tool for (cultural) entrepreneurship competences assessment. IO3. Self- Assessment Tool of Soft SkillsIO4. Online course targeting women: young and would-be cultural entrepreneursThe project will provide both women entrepreneurs from disadvantaged backgrounds and educators working with them with attractive and high quality learning opportunities, to support them in the acquisition of soft skills and entrepreneurial competences and to ensure and maintain their participation in the entrepreneurial environment with a special focus on creative and cultural industries. The partnership will provide a cross-sectorial open platform (merging concepts of cultural and creative sectors, adult education, entrepreneurship addressed to women) in an innovative and attractive educational project that will empower them set up their own businesses. Through the assessment and validation of soft and entrepreneurial competences, Female Entrepreneur will design a set of quality tools and materials that will strengthen women’s self-consciousness and capacity to decide on the training paths more adequate for them.

FAO (Food and Agriculture Organization of the United Nations) states that although rural areas at world level presents different features and socio-economic situation according to their political, economic and social background, they present some peculiarities at global level. These includes lower levels of income, brain drain (especially of young people between 18 and 30 years old), low presence of high skill employment opportunities and low use/access of ICTs.The project aims to respond to these challenges, fostering the creation of a new professional profile: innovation advisor for cultural heritage’s promotion in rural areas through a training path direct to 27 youth workers of rural areas including e-learning and mobility activities (job shadowing and training course).Project activities will have a positive indirect impact on rural areas of youth workers participating in the project, since it will foster the presence of initiatives to promote activities in rural areas focused on youth work, promotion of rural heritage and ICT as means to boost economic growth in rural areas.