For starters, the best is just good enough!Stop the ignorance in education towards brain research!Anyone who thinks that teaching literacy is peanuts and sophisticated method can wait for more demanding subjects later, is overlooking the fact that letters are the vehicle that transports us through our entire education. The entry sets the course!If one in five of the 15-year-old Europeans can’t properly read (- and this in countries like France, England, Germany, that are proudly teaching letters to every 6-year-old) then something is wrong!Worldwide the learning enthusiasm our species shows at the beginning of their lives, makes preschoolers running to school. And worldwide tired up to weary faces are sitting there shortly after.Why?Because letter-teaching enters the brain 'the wrong way round'.As wrong-way-drivers in a one-way-street teachers are fighting their way through the pupil’s honking, while right direction would be met by cheers and natural learning pace for a lifetime.Driving in the right direction from the start makes gifted pupils more gifted and those with learning difficulties integrated.But only a 'lived' alphabet is also loved.For loved ones people do everything. This is about the self-perpetuated learning school puts the usual end to.The alphabet sound-image-story is equivalent to an invention that generates change. The project provides the framework for the required interdisciplinarity.A systematic training develops step by step the compound of intrinsic creativity and scientific precision. This is to enable the creation of the sound-image-story of the alphabet in other countries and their languages:An educational tool that in addition brings an unprecedented printing product on the market, the context-transparency print. A mnemonic tool, which provides a fundamentally new direction and significance for both, the book market and digital means. An educational tool that helps tuition to escape from its diehard course, and get into the right seaways.In order to avoid any doubt about Europe having no time to lose at this U-turn, the use of the SOUND-IMMAGE-ALPHABET is accompanied by a broad comparative study in several schools. Besides writing and reading progress, also health, social behavior, reliability and the success in the remnant school subjects are targeted by the analyses.With education as its third largest export- and second biggest income-factor, Australia proves that there is a market sector that can compete with the energy industry! – Then what are we waiting for in post-industrial Europe?

A new thinking of #European Heritage to better #share the Culture and the Values of Europe and to #explore the unity and the diversity of European Culture: this was the ambition shared by the participants in the ProPEACE project.At the very beginning of our project, there were some meta-issues that have been discussing in the French team and among the Students of our first Joint Master Degree Erasmus Mundus « Dyclam »: To what extent is it possible to speak of European cultural Heritage? How the appropriation of European cultural Heritage could develop the European awareness and encourage the consolidation of European values?What role could play the University to reinforce among the Students a sense of belonging?A European Strategic Project was submitted to United Europe by Jean Monnet University (Saint-Etienne); in July 2016, the Project has been accepted. The inaugural session took place in Saint-Etienne (October 2016). ProPEACE is a Strategic Partnership involving 10 partners: -5 universities from France, Iceland, the Nederland, Romania and Spain-3 economic and cultural actors enhancing heritage in Europe (Italy, Romania, Scotland)-2 non-European universities with expertise in digital mediation (Canada) and interculturality (Israel). The team is an example of European diversity: partners from the North, the South, the East, the West of Europe, from the Atlantique to the Mediterranean Sea, involving Europeans out of Europe, from a linguistic diversity to a cultural mix. This project is also supported by political (e.g. Firminy, Saint-Etienne), economic (e.g. Italian local authorities) and cultural (e.g. Europa Nostra) institutions.ProPEACE seeks to place the academic field of heritage in a European perspective. In order to do this, it has to offer innovative solutions for a dynamic modernization of the European higher education about heritage. Over 3 years, ProPEACE proposed a program of activities to reconsider the European heritage and teaching in a European perspective. Every year, in April, May or June, Intense Programme (IP) gathered academics, students, economic or cultural actors. It was moment for new form of teaching avec activities (encyclopedia, lexicon, experience of virtual exhibition), workshop (about news jobs), lectures and visits. 3 places: Edinburgh (2017), Ravello (2018) and Santiago (2019). Some activities took place during Intensive Program in spring:- A virtual exhibition created by students helped by all partners- A moment of discussion about jobs in Europe (specificities to find a job in Europe) managed by Cluj and Sibiu.- A moment to discover a new methodology of Cultural research with Tel Aviv partner.Every year in December or January, Workshops -Wageningen (2017), Cluj (2018) and Reykjavik (2019)- has been organized for professors and cultural/economic partners in order to define the notion of European Cultural heritage, discover new methodology developing by each partner. It’s also a time to exchange points of view, to visit heritage sites, to meet actors, and to understand the challenge of each national heritages.The main Activities and Achievements realized with all partners:- Lexicon: project coordinated by Iceland with participation of students and all partners- Encyclopedia: project coordinated by Quebec with participation of students and all partners- MOOC: France has designed a MOOC to spread the results of the ProPeace project, integrating video, lectures, power point, articles- GUIDE-LIGNE to sensitize teachers, students and cultural mediators to the challenges of cultural EuropeA new Master: In-depth and collective thinking has been conducted to imagine a new way of thinking and teaching European cultural heritage. This resulted in the creation of new certificate: the Erasmus Mundus Joint Master Degree: DYCLAM+, opening in September 2019A European Jean Monnet CHAIR: thanks to the dynamic created by this partnership, his coordinator presented a project for the creation of the Jean Monnet European Chair which was accepted by the Education, Audiovisual and Culture Executive Agency in 2018.

"The term “cultural industries” is used almost interchangeably with the concept of “creative industries”. Whereas the notion “cultural industries” emphasizes the cultural heritage and traditional and artistic elements of creativity, the notion of “creative industries” tends to place emphasis on individual creative talent and innovation, and on the exploitation of intellectual property. Those industries (performing, visual arts, broadcast media, digital games, design, creative marketing, PR, fashion, cultural heritage) which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property are a powerful tool to activate new learning processes (mainly non formal) for EU citizens and community.Analysis made on the sector pointed out the potential contribution of CCIs to the economy and society first (KEA 2006) in terms of wealth and jobs (UNCTAD 2008/2011), then on the positive spillover effects on employment other non-creative sectors (KEA 2009). The project “Break in the Desk” has developed a training package to train creative and artists in order to stimulate their entrepreneurial spirit making them able to activate new business and projects, creating economic value from their performances and activities. In doing so, the Strategic Partnership, built by the project, has also exploited creative thinking and non-formal training competences of CCIs to facilitate a process of innovation in SMEs from non-creative sectors and Public Administration departments. CCI operators can play a role in the process of innovation of other economic sectors, in which creativity is not common as a feature, by applying creative, non formal facilitations and training through transversal methodologies (“break in” intervention). Project objectives have been:- to promote entrepreneurship education for artists and cultural operators performing an action of ""translation"" of terms and concepts from the business sector to the world of arts and culture;- to support sustainability of artistic and cultural organizations and projects through the process of training activated by the project;- to enhance the relevance of the learning offer for CCI operators, by developing new and innovative approaches to spread a creative/innovative culture inside SME/PA- to develop and test methodologies, tools and concepts that facilitate organizational development and product creation inside SME/PA- to foster the assessment of transversal skills and promote the take-up of practical entrepreneurial experiences The Strategic Partnership activated to reach project objectives and develop related intellectual outputs was composed by:- Creative and Cultural industries coaching and training organizations: Materahub (Italy)- Creatives and Artists representatives: Collage Arts (UK)- VET organizations experts in the field of CCIs and recognition/assessment of outcomes: Rinova (UK)- Local public development organizations representative of SMEs interests: Consorcio Provincial de Desarollo Economico Cordoba/Instituto Provincial de Desarollo Economico Cordoba (Spain)- Clusters of Creative and Cultural Industries: Cultural Innovation Competence Center (Hungary)- Universities dealing with research/education on Creative and Cultural Industries with a specific focus on training and development programs for creative entrepreneurship: Aalto University/Mikkeli University/XAMK University (Finland)- Public Authorities in charge of local policy for education, youth, job: Rome Municipality Department for Youth, Equal Opportunities and Entrepreneurship (Italy)- A European network of Creative and Cultural organizations: Euromedinculture(s) (France)- An SMEs business association/chamber of commerce: Sibiu Chamber of Commerce (Romania)- A technical partner in charge of the dissemination, networking and e-learning platform: Link Campus University (Italy)- A regional development agency that promoted urban regeneration through Creative Industries valorization: SAMOA (France)Project target group was composed of primary beneficiaries (150 artists and creative involved during barcamps – 21 selected for the training activities) and indirect beneficiaries (the selected Public Organization (Saint Nazaire Development Agency) and SME to pilot the “break in intervention”).The project has finally:- trained artists and creative from Italy, UK, Finland, France, Hungary, Romania and Spain to stimulate their entrepreneurial spirit and develop their business skills - offered them a web based social elearning platform for further training and networking - trained them to become facilitators of innovation in SMEs and Public Administrations through process of creative intervention- shared a policy to support creativity in its application to VET system, entrepreneurship education and spillover effects with other EUcountries not involved in the project"