PROSME services in RO3 region regarding SME Instrument support will ensure the delivery of “Key Account Management” (KAM) support services, enhance innovation management capacity and processes of SMEs, develop and test PROSME partners capacities for consultancy services.

The digital transformation of EU business and society presents enormous growth potential for Europe. It is estimated that digital technologies, such as Big Data Analytics, Artificial Intelligence or the Internet of Things, have the potential to add 1.5 million jobs to the EU’s digital economy, and that SMEs can grow two to three times faster when they integrate digital technologies into their business models. Nevertheless, on the one hand, SMEs are not currently taking full advantage of these advanced technologies because they usually lack orientation, know-how and hands-on solutions in line with their current business, and on the other hand, digitalisation services in too many occasions do not take into account the rapid changing innovation ecosystem and the emerging of new technologies. The objective of DigiJourney is to enable the participating innovation agencies to exchange knowledge, know-how, and good practices on advanced methodologies and tools for digitalisation assessment to SMEs and customised support services. In particular, based on the Twinning+ methodology, the project aims to cover peer learning activities for three digitalisation approaches and the design of a digitalisation journey for SMEs, which will facilitate all innovation agencies to improve their digitalisation support services adapted to their specific national/regional contexts, and will allow SMEs to get the right digital tools to gain competitiveness. This peer-learning and peer-review scheme has been developed based on each partner's identified competences in advanced digitalisation services for SMEs. DigiJourney will therefore contribute to the specific challenge of increasing SMEs support programmes and the satisfaction of them with the support provided, through a joint learning effort of the three participating partners and the elaboration of a suitable Design Options Paper that will be shared with other EU innovation agencies and networks, and with national and EU policy-makers.