research product . 2015

Improving marketing strategies of sea freight forwarding services - Thien Hong Joint Stock company

Pham, Thanh Huyen;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: Satakunnan ammattikorkeakoulu
  • Country: Finland
Abstract
Analyzing and improving marketing strategies of Thien Hong Joint Stock company - a newborn company in the field of sea freight forwarding service in Vietnam. This thesis focused on the 4Ps (product, price, placement, promotion) in marketing strategy, how to apply the theory of services marketing in a business to business company and a special industry effectively.
Subjects
free text keywords: marketing, strategy, tactic, freight, forwarding, sea, services, 4Ps, customs, import., fi=Liiketalous, hallinto ja markkinointi|sv=Företagsekonomi, förvaltning och marknadsföring|en=Business Management, Administration and Marketing|, Innovative Business Services
Communities
  • European Marine Science
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Theseus
2015
Providers: Theseus
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