INNOVATE will overcome market barriers to deep energy-efficient retrofits of private housing stock by developing and rolling out integrated energy efficiency (EE) service packages targeting homeowners in 11 target territories from 10 EU Member States (NL, DK, BE, LV, CZ, CY, SE, IT, ES and UK). An integrated EE service package includes: • Development of products adapted to consumers’ concerns • Marketing & communication • Independent advice and technical assistance. • Tailor-made financial advice • Coordination of a chain of suppliers / contractors • Ensuring high quality standards • Long-term and affordable financing The packages, developed by local and regional authorities and/or private sector stakeholders, in cooperation with financing institutions and investors, will be tested on 117 pilot buildings, aiming at min. 50% energy savings. These pilot projects are expected to mobilise 37.41 MEUR of private investments, trigger primary energy savings of 5.38 GWh/year and 3.14 GWh/year of renewable energy production. INNOVATE will widely disseminate successful business models and innovative financing schemes tested by project partners and those identified thanks to an extensive analysis of enabling conditions and EU best practices. 4,000 stakeholders and potential replicators will be reached via 61 EU and national capacity building events, policy meetings and communication/media tools. Recommendations on how to remove legal, financial, technical and organisational barriers hindering the implementation of the packages in target territories will influence 12 EU, national and regional policies in order to ensure the viability of these packages.