The main objective of the project is to collaboratively address a common innovation support challenge, through the concept of the Twinning+ methodology. Design Impact Observatory (DesImO) aims to bring four organisations together, to jointly explore best practices and provide guidelines and tools regarding effectively measuring Design and its impact on SMEs. During the implementation of the project, the partners will peer review past and on-going initiatives focusing on measuring impact of Design interventions in the business sector (and especially in SMEs). The good practices will be identified and further researched on how they were set up, what data collection methodologies they applied, what were the advantages and limitations of those methods. Using the Twinning Advanced methodology, this initiative will lead to the elaboration of a Design Options Paper (DOP), which will include the results of the peer-review process and of the pilot testing, and will also act as a backbone of how to set up a ‘Design Impact Observatory’. This will help other innovation agencies to monitor the level of integrating Design – or any other driver of innovation – into business and its impact on SMEs.