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Social Media Savvy (SMS)Because somebody grows up being a social media native, that doesn’t make them an expert in using social media at work or getting a job, this partnership has made it easier to find ways to progress into work. The project Social Media Savvy has taken young people on a interactive and challenging journey of social media creativity, enhancing their digital skills, personal branding and presentation skills through SMS Days and pilot actions with workshops and discussions. Almost all ‘SMS Products’ have been developed by young people, with young people and for young people. We started our project with producing our Social Media Study analysis. Prior to preparing the Country Reports we created a template. This template was formally agreed by the partnership. We then collected the answers using the template and provided information regarding the use of social media for the young jobseeker. The SMS Partnership has created, with young people for young people, the following deliverables:1.Beautiful SMS logo: We experimented with different logos and tested one in the initial stages of the project. We reviewed and revised the logo (following advice from young people), in agreement with all partners at the beginning of January 2019. The updated logo is fresher and more relevant to the information and guidance we will provide in relationship to the social media platforms -Facebook, Instagram, Twitter, LinkedIn and YouTube. The old logo was more relevant for Snapchat and Reddit (which we have not really used in the project to date): Our study analysis made clear that these were not the platforms we would focus on. So, therefore, we had to change the initial logo and use the new one.We have produced extensive Social Media Country Reports with all the data we need for a global picture of the size of social media, the social media services of the labour market institutions, statistics regarding youth unemployment, early school leavers, NEETs, labour market and youth employment approaches in the United Kingdom, Netherlands and Spain: 2.Social Media Savvy Country Report United Kingdom3.Social Media Savvy Country Report Netherlands4.Social Media Savvy Country Report Spain5.Created and produced an SMS Workshop on “ How to use your mobile phone for presenting yourself professionally and social media savvy for your job search. This was targeted at young people still in school (potentially graduating within 2 years) and/or or recent graduates (age 14-25) and provided for teachers / trainers / youthworkers as a support tool. The following topics are covered:- What is Social Media Savvy?- Understanding your SMS skills- How to use social media in your job search;- What SMS Skills do you need for job search?- SMS Goal Setting – Personal Branding- SMS Job Search Methods & Techniques- Selling your self on social media - Guidance and support for use social media skills - Key steps to build your SMS skills and Success Stories6.The Social Media Savvy Portal/Website is a one stop shop to help you, as a young person, harness the power of social media platforms and kick start your career. The developed and updated Dedicated SMS Website/Portal, which will continue to be updated weekly with blogs and content, after completion of the project. The website www.socialmediasavvy.info delivers tips and tricks and a framework to brand your professional social media savvy identity: It provides a comprehensive set of social media guidance how to act on social media on each different platform and how to get employment, (including self-employment) and keep the job using social media in a savvy and profesional way.7.Official Social Media Savvy Twitter @SocialMediaSavvy.Info (SocialmediaSav3) which will be updated with posts daily for more then 10 years after completion of the SMS project8.Official Facebook Page @Socialmediasavvy.info which will be updated with posts and content weekly, for more then 10 years after completion of the project9.Official Social Media Savvy Instagram Account @socialmediasavvy.info which will be updated and refreshed with posts weekly10.Official Social Media Savvy LinkedIn Page Social Media Savvy Info which will be updated and refreshed with posts weekly11.We have held four successful Transnational Project Meetings (TPM’s) ( in Glasgow, Scotland/UK (2x), Papendrecht, Holland and Seville, Spain)12.We have published 12 SMS Newsletters: 4 e-Newsletters in 3 languages (Spanish, Dutch and English)13.Five SMS Days have been arranged to successfully pilot and test social media guidance through the website, Social Media Savvy accounts and the SMS workshop The above mentioned deliverables are mainly focused on Young People, aged 14-25 and Youth workers, teachers and trainers guiding and supporting achieving a professional social media savvy mindset. The Website is currently attracting more and more followers and attention, even by the biggest social media influencers !
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