"Among the six priorities of the European Commission for 2019-2024, is that of ""A Europe fit for the digital age"" which, in turn, promotes the strategies of ""A European Strategy for Data"" and ""Big Data Value Public -Private Partnership ”. These actions, among many other issues, aim for the European Union (EU) to become an ecosystem that offers value through Big Data to generate innovative educational, business and public service models that directly benefit companies, universities, researchers, public administrations and European citizens (as a whole).To achieve this, it is essential to strengthen the knowledge, capacities and competencies of European universities (teachers and students) and companies (managers and staff) in relation to Statistics and Big Data so that both are capable of producing , analyse, use and/or create value from the data.From this context, the #BigDataForAll initiative was born with the following primary objectives:1. Update professors/professionals competences on how to design, implement and evaluate gamification processes for teaching (in general), especially Statistics and Big Data (in particular) through a MOOC.2. Connect Universities with SMEs/NGOs that require personnel with knowledge and skills in Statistics and Big Data, so that between these actors they jointly develop an educational itinerary through a gamification process (digital game) that responds to this need.3. Update Statistics and Big Data competences to students/youth through the previous gamification process (digital game), so that they increase their chances of insertion into the labour market (connecting them with SMEs/NGOs that require personnel with these knowledge / skills)."