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The United Nations (2020) warned that the economic impact of the COVID-19 crisis will negatively affect women entrepreneurs more than men when social protection plans and emergency schemes neglect constraints women face. 1.There is the persistent gender inequality of labor and businesses spread over the different economic sectors (EIGE 2019). 2.Women entrepreneurs represent only a third of the self-employed in the EU (European Commission 2014) and only 14.8% of start-up founders are females (2nd European Startup Monitor 2016). Only 33% of women feel they have the necessary skills, knowledge, and experience to start a business.3.The 2018 European Commission study on Women in the Digital Age reveals that there is a decrease (with 2011 as base year) in women taking formal classes in internet and digital communication technologies.There are programs helping women entrepreneurs implementing digital tools. Still the problem remains and is getting worse according to the European Commission 2018 study on Women in the Digital Age and the 2019 Digital Economy and Society Index report. Programs need to be improved by: 1.Linking the digital tools to under-used skills e.g. women network differently than men. They prefer to integrate their family in the networking opportunity. Social media offers this possibility by linking into online entrepreneurs’ groups. 2.Understanding better the needs of women entrepreneurs.3.Considering the priorities of women entrepreneurs and offer solutions that keep them happy entrepreneurs.4.Offer customized solutions in a step by step approach, going from less complicated to highly sophisticated.5.Offer face to face (in person or via tools like whatsapp and skype) free advice and help to implement the solution while offering a learning experience.6.Tackling country and sector specific problems related to the digitalization of businesses started by women.Our goal is to help women entrepreneurs because they are skilled at using digital tools for social purposes but they need help digitalizing their businesses (Aerts 2019) and since they are less in formal ICT classes (European Commission 2018 and 2019) and more in micro firms that are less digitalized (United Nations 2020), there is lots of potential for improvement. Therefore, we wish to engage in a large scale understanding of female user needs and influence or adapt training in current and new digital tools. The overall objective is to develop a training program that will train experts by taking the above-mentioned requirements into account in order to offer trainings and mentorship sessions that are tailored to the needs of the female entrepreneurs digitalizing their business and help them overcome the obstacles they face in the digitalization. Our methodology consists of the following steps: 1.Understanding the scope of the situation via literature and best practice analyses as well as extra field research with participation of women entrepreneurs (IO1 and IO2).2.A prototype curriculum for training experts (IO3) 3.Testing this curriculum and writing a recommendation report for improvements (IO4)4.Implement the improved curriculum (IO5) to train experts 5.The experts will start helping the women entrepreneurs with digitizing their business. The final objective is to evaluate the project and to disseminate the program and recommendations (IO6) to other organizations so they can implement it to reach more women entrepreneurs and train additional experts. Information will be available to everybody free of charge.There are two target groups:1. 350 women entrepreneurs of SMEs and/or unemployed women starting a business (50 per partner country). 210 of these women face difficult circumstances because they have no income or an income under the poverty threshold of the country. 2. 70 trainers (10 per partner country) who are experts in digital tools but need additional skills in helping women entrepreneurs. The experts in business digitalization will be trainers from universities, institutes of HE programs for start-ups, unemployment offices focused on education, the Digital Innovation Hub Network (DIHnet.eu).The result is a by women entrepreneurs tested training program for experts in digital tools to help women entrepreneurs with digitizing their business with the following short and long term impacts: 1. Increase women entrepreneurs’ income and reduce business costs and time; 2. Reduce the risk of poverty for women entrepreneurs; 3. Foster independence; 4. Increase business gender equality; 5. Generate a better life-work balance for women entrepreneurs; 6. Make the women businesses more competitive; 7. Making self-employment an attractive career path for women; 8. Trainers, supporting organizations and policy makers get a better understanding what is needed to make training and policies more women friendly; 9. Extension of the program to help other business owners (male, youth) and employed women and men.
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