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YouCOME - mYOUth Digital Marketing Leaders for SDGs

Funder: European CommissionProject code: 101051853
Funded under: ERASMUS+ | Partnerships for cooperation and exchanges of practices | Capacity Building in the field of Youth Funder Contribution: 159,326 EUR

YouCOME - mYOUth Digital Marketing Leaders for SDGs

Description

"The YouCOME project aims to generate and disseminate knowledge regarding sustainability and social responsibility. The target group - youth will be provided with non-profit Digital marketing ‘8Ps’ mix and Social media tools focused on increasing the pressure on public authorities and the business sector to implement Sustainable Developments Goals through using the most effective promotion tool - Smartphones.YouCOME project is based on the achieved outcomes and experience, gained from the YouMUST project, selected as a ""Success story"" and “Good Practice”.YouCOME project offers opportunities to participants to enhance their digital skills in line with the new European Green Deal, respecting EU’s Europe Growth Strategy and contributes to the implementation of the EU Youth Strategy.Activities are based on Non-formal education approach Kick-off meeting; Training of Trainers; and Final conference “mYouth make the sustainable future”. National training courses and dissemination events will be organized in consortium countries: Albania, Italy, Lebanon; Montenegro; North Macedonia; and Poland.Expected outcomes:* Development of an online platform & Social media;* YouCOME eMethodology and eBrochures ""YouCOME: SDGs Facts"", translated from English to partners languages, will be important tools to spread SDGs and European Green Deal values due to its usefulness in times like the current ones, where the face-to-face meetings are limited or completely restricted;* Project Quality Assurance Plan and Methodology;* Dissemination and Communication Action Plan;* Online quizzes & Infographic & Posters dedicated to the implementation of 17 SDGs & European Green Deal;* Short movies about project activities etc.YouCOME team gathering 6 partners and 6 associated partners is a mosaic of experience who comes from NGOs; the Education and Business sector. Most of them are newcomers in this Erasmus+ action.All outcomes will be realized under an open licence - OER."

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