StoryCraft: Ethical Marketing and Promotional Audiovisuals for Arctic Art and Craftmenship in Adult Education
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"<< Objectives >>StoryCraft Project aims to reinforce digital skills and ethical marketing competences in adult craftsmen and artists for potentiating their capacity to valorize sustainable crafts through the mean of audiovisual promotional products. We aim to increase the digital competences in senior citizens by teaching them promotion and ethical marketing online. The results produced will be performed by 9 senior citizens contributing the StoryCraft Movie and a MOOC piloted in 90 senior citizens<< Implementation >>3 Transnational Project Meeting including internal workshops for 12 participants on ""Visual Storytelling Techniques for Sustainable Craftsmanship"", ""Arctic Art, Ethical, Craftsmanship and Sustainability"" and ""Sustainable Practices for Craftsmanship sector in Finland"". A MOOC for the development of digital competences for promotion including the content Qualitative Analysis and Interviewing Techniques, Documentary Techniques,Ethical E-commerce an marketing, Storytelling Techniques Policy Literacy<< Results >>1000 senior citizens trained in the methodology for the promotion of sustainable crafts in the MOOC, 4500 people reached and accessing the StoryCraft Movie, 60 attendants at the final event and the implementation of a plan for reaching at least 100 adult education centers for the exploitation of the project's results. Increased digital competences by adult craftsmen and capacity to promote the sustainable crafts across Europe, increased awareness about sustainability in craftsmanship."
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