"<< Background >>The topic of media use and production for remote and online teaching activities has been receiving major attention due to the shift to remote digital teaching during the Covid-19 crisis. It has highlighted the urgency for developing and up-scaling effective media-based learning strategies and resources in European Higher Education (HE). This calls for significant and focused effort in terms of research, development, training, and the sharing of good practices, in the creation and use of media-based learning resources and strategies. Good quality, research-based and pedagogically robust teaching and learning concepts involving media are increasingly important in HE due to the value and impact they can bring. This is true not only as a way to support emergency remote teaching as we witness in many HE institutions today, but also due to the intrinsic value they can provide. Media can be used to promote and support active, motivating, and effective learning strategies in HE. Multimedia-based learning helps to stimulate learning and to make it more flexible and personalized. Media for learning and learning with media are established practices in HE but with the pandemic, the importance of the topic is greater than ever. Media production, media didactics, and media pedagogies are key in fostering innovation within higher education. With the accelerated large-scale move to online teaching, several questions, which need scientifically informed responses as well as strategies and tools with a strong focus on efficiency and effectiveness have been coming up about the best way to deliver pedagogically effective, media-based teaching and learning strategies. This urgent demand for research-based solutions, support, practical guidance, and useful resources is what motivates and drives the TransACTION project. The project addresses teaching and learning support and service centers in universities, lecturers and teaching staff, as well as technical and support staff, educational technologists, innovation specialists, audiovisual staff and others in universities involved in multimedia design and production. This target includes what we often refer to as ‘Third Space’ staff, i.e. those learning designers, learning media producers and HE teaching experts working in HE who’s job is to support academic staff in their use of media to enhance their academic teaching and research work. TransACTION also addresses policy and decision-makers in order to stimulate media-based teaching and learning offers in HE at regional, national and European levels by providing expertise in the effective and efficient large-scale utilization of media-based teaching and learning services.<< Objectives >>Objective 1: Supporting digital capabilities of the higher education sectorTransACTION intends to strengthen the expertise, know-how, design, development, and implementation of media for learning and multimedia-based teaching and learning opportunities in Higher Education. In this way, the project has a strong focus on supporting digital capabilities and solutions in Higher education teaching and learning scenarios, delivering a research-based framework for enhancing and promoting multimedia learning design, an open online course on media-supported learning, a hub including resources, educational offers, and materials, training units on multimedia learning design as well as recommendations and strategies for promoting media-supported teaching and learning in the framework of Higher Education.Objective 2: Stimulating innovative learning and teaching practices in Higher Education enhanced by high quality and scalable learning mediaThe implementation of innovative learning and teaching practices, particularly referring to the use of digital and media-supported solutions, has been attracting major attention since the Covid-19 pandemic situation demanded a massive increase in the implementation of remote and online teaching and learning formats. Media-based practices had to be designed and developed in huge numbers and under massive time pressure in order to ensure the continuity of higher education. More than one year later, as we move on from emergency remote teaching to more sustainable and effective future-proof models, the TransACTION project seeks to reflect the use of the media-supported educational practices and to develop a research-based framework and online training offers in order to guarantee not only quantity but also the quality of innovative, digital and media-supported learning and teaching practices. This means that the project will stimulate innovative learning and teaching practices by developing frameworks, good practice examples and training offers that are based on research-based quality criteria and thus give orientation and support to HE media and learning centers, teaching and service staff, and private sector businesses involved into the design and production of high-quality multimedia learning design and implementation in higher education.Objective 3: Addressing digital transformation through the development of digital readiness, resilience, and capacityThe project aims at supporting academic teaching staff in using, adapting, designing, and applying multimedia teaching formats in higher education, at providing concepts and tools in order to further improve and innovate multimedia concepts and approaches, in promoting these formats within the European researcher and practitioner community, in promoting collaboration, exchange, and sharing of resources in HE teaching and learning. This means that the project addresses to a significant extent digital transformation by developing frameworks and tools to be used in higher education teaching and learning. Competencies and skills of media and learning centers and academic teaching staff as well as the media designers and producers are also an objctive. A Recommendations Report on strategies for high-quality media and learning design will further address - besides the direct target groups of the project - decision-makers involved in HE policies in order to enhance digital transformation, resilience, and capacity.Objective 4: Sharing and reuse of good quality media resources and online teaching practices in higher education TransACTION develops a hub with a media-repository area that supports the sharing and reuse of media for learning in higher education. Through the strong involvement of the Media and Learning Association, its members, and associated networks the project reaches out to the major and more important networks, HE Institutions, business companies working in the field of media for learning, and media-enhanced learning in HE.<< Implementation >>The TransACTION Project aims at supporting the development of a common European interest area in the field of research, innovation, and production of media for learning in HE. Overarching aims are:-Supporting academic teaching staff and students in using, adapting, designing, and applying multimedia teaching formats in higher education;-Defining a co-creation framework for media design and production; -Supporting service staff within the universities in designing, developing, and producing scientifically sound innovative concepts for multimedia learning and teaching;-Promoting media formats within the European HE researcher and practitioner community, while taking into consideration the influence of institutional and national contexts;-Promoting collaboration and exchange of experiences in the field;-Promoting the exchange of (open) resources for HE teaching across EuropeThe project is structured around 5 Workpackages with 5 key results and their ambitious realization is planned over a 36 months period. The work in each work package is allocated to one coordinator and all partners contribute to all activities.WP1: Management and Quality ManagementThe WP organizes the management, monitors the project development and achievement of all milestones and results, monitors and assesses the quality, and organizes and promotes communication within and about the project. It also defines the evaluation framework for the project and its results. Within this WP the evaluation activities for the project and its results are performed, analyzed, and concluded for further developments.WP2: Co-Creation FrameworkThe WP lays the theoretical foundation for the project and integrates it into a framework for the co-creation of learning media and media-based teaching and learning activities in HE. Theoretical underpinning: Open-Innovation, Curriculum Design, Value Co-creation. The WP structures and defines the workflow for the co-creation framework for learning media and media-based teaching and learning activities in Higher Education. WP3: Development of an Open Online Course and Training activitiesIn the context of the WP, the work towards the production of an online course is integrated. Additionally, the production training concept and training activities are defined and performed.WP4: Hub for Co-learning & SharingThe WP will focus on gathering, presenting, categorizing, and sharing high-quality learning content within a content repository (OER) and best practice examples. In the digital platform the network, the project, and the activities are presented. Existing and new resources will be shared. WP5: Networking, Dissemination and Exploitation activitiesIn the context of the WP, the dissemination and exploitation strategy is agreed upon and operationalized. The multiplier events are defined, organized, advertised, and performed The work towards “R5: Recommendation Report on Strategies for Promoting Media and Learning Design in Higher Education” is detailed, organized, and performed. The interactive presentation of the result is conceptualized and produced. All dissemination and information and tools are developed in the context of the WP.<< Results >>The TransACTION project is based on five main development areas, which are also directly associated with the five main project results: R1: Co-creation Framework for enhancing and promoting Media and Learning Design in Higher EducationInvolving all actors of HE teaching and learning process in the creative design of media-supported learning processes, aims of the framework are: Co-creating ideas and new teaching and learning scenarios, promoting innovation; co-creating multimedia learning solutions; co-creation framework for developing and innovating multimedia learning scenarios that are research-based and use student-centered innovative pedagogies.R2: Production of Distributed Open Online Course on Media and Learning DesignThe Course will comprise four independent modules: 1. Learning Design Principles; 2. Designing and Developing Multimedia Learning; 3. Offering Online/Blended Courses; 4. Facilitating Online-Teaching. The Course leads to a credential of ""digital learning design and multimedia production"". R3: Hub for Media Resources for Higher Education The hub will focus on presenting, categorizing, and sharing high-quality learning content within a content repository (OER) and best practice examples. R4: Training on Media and Learning Design in Higher EducationThe result will identify training scenarios for result 2 (the Open Online Course) and will define, apply and evaluate interactive and media-supported training approaches. R5: Recommendation Report on Strategies for Promoting Media and Learning Design in Higher EducationThe Recommendation Report will focus on questions such as: What does good digital teaching and learning with multimedia look like?; How can HE achieve it? Which are the key components of successful digital teaching and learning with media that academic teaching staff and third space staff can directly apply in their work? How can we collaborate to develop innovative solutions, so European organizations can take a leading role in a globalized HE world?Additionally, the project will promote dialogue and networking of Europen Universities towards sharing, reuse, and co-creation of media for learning and digital teaching and learning activities. These results have a high impact on academic staff, third space, service providers, technical staff, students, researchers, and the media and learning industry to design, innovate, and upscale effective media-supported learning solutions.Furthermore, the consortium expects to have an even broader impact by promoting scientifically sound and efficient media production and HE teaching and learning usage. We will do this through our planned collaboration with practitioners, researchers, and policy-makers at the local, national, and European levels."