We live in a world where the composition of women and man is almost in equal number, but looking at the presence in the media, women are heard about or read in approximately 23% of the world news. The world seen in the news media is largely male one with their presence in 76% of the time. This leaves the female part of our societies relatively invisible. Study from 2012 shows that “women’s voices were hardly visible in stories on politics, economics, energy, and sports – areas considered male domain. Instead, they were more present in stories connected with gender-based violence, child issues, health, beauty and life style, which are to be considered as a female domain. This clearly shows that media often portrays women merely as sex objects, victims of violence and of disasters. In the same time, women’s views are rarely solicited and when solicited they are presented as average citizens. On a general point of view, women are rarely seen as expert sources. According to research conducted by Global Media Monitoring Project conducted in 100 countries, 46% of the printed news, radio and TV uphold gender stereotypes and only 6% highlighting gender equality. Other report shows that only 16% of the media gave stories for women’s voices. This again portraits the world of experts/professional mainly as a “man’s world” and limiting the possibilities for the women’s angles and expert’s opinion to be heard and shape our world.We want to go beyond the reasons why media continues to report negatively about women and contribute to responsible reporting and journalism that a holistic turnaround of our countries can be achieved. Staying in the space where media continues to stereotype women through coverage, it can contribute to the perpetuation of unfair positioning of women in society, which is already fragile and still needs development. One of the things we need to so is change the negative portrayal of women in and by media, while reporting and journalism training should establish gender-sensitive units and curriculum. There is definitely a need to raise the standards of reporting and make them more gender sensitive and strengthen the human capacity of the NGO’s and their partnership with media in the partner countries. This is an important pillar in the process of enhancing democracy, good governance and human rights in our countries while promoting professionalism and editorial independence.There is a need to give media a particular priority because they have an enormous impact on society. It’s about time that now the media makes the future where gender equality is a reality on screen, on radio, in the newspapers, including in the social media. This is where we, youth and women, NGO’s and activists come on stage, as we are the ones working on the grassroots level and can approach both media and local people thus having a bigger and more visible impact. We will bring the local realities from each community and country into the common portal for reporting where beside the information shared on local level, will be shared with the rest of the local partner communities, so our women voices are heard and equality is becoming more promoted and inspired.