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Krepitev podjetniških in finančnih kompetenc mikro podjetnic v lepotnih in wellness sektorjih

Funder: European CommissionProject code: 2021-1-SI01-KA220-VET-000034638
Funded under: ERASMUS+ | Partnerships for cooperation and exchanges of practices | Cooperation partnerships in vocational education and training Funder Contribution: 179,666 EUR

Krepitev podjetniških in finančnih kompetenc mikro podjetnic v lepotnih in wellness sektorjih

Description

"<< Background >>There is 97% of small businesses out of all companies in Europe. (Eurostat, 2020). The European Commission's report ""Gender Smart financing with women, opportunities for Europe"" explains that women are no longer beneficiaries of social transfers, but are becoming a driving force in a sustainable business ecosystem. Eurostat (Eurostat, 2018) reports that women in Europe are significantly less likely to opt for self-employment than e.g. men. The challenges that discourage women from entrepreneurship and self-employment are multifaceted and tied to human capital - e.g. women have less entrepreneurial experience than men, less social capital (smaller, less diverse networks, connections to funding), less knowledge of entrepreneurship and finance, and there is a negative perception of women entrepreneurs in society and politics, including tax systems and family policies . Very interesting is the study by Leitch et al. (2018), which explains that women entrepreneurs do not ask - they do not ask for advice, for external financing, because they believe they will be rejected because bankers perceive them as less reliable, which can also lead to business loss. According to the OECD survey, women entrepreneurs work in the personal service sector (e.g. hairdressing, beauticians, beauty services).MIITR and Inno Hive have many years of experience in banking, personal finance, entrepreneurship and innovation, digitalization, etc. So, we decided to check the actual situation on the ground, in Maribor and Larissa. We prepared questionnaires and during June-Oct 2020 we visited hairdressing, massage salons, businesswomen who do eyelashes, nails, pedicures. We received a response that they would need additional knowledge of entrepreneurship, including digitization, preparation of annual reports, account management, understanding of finance, interest, financial products for entrepreneurs,… and would be happy to participate in the activity.Training of women entrepreneurs in the field of entrepreneurship and finance actually makes a difference as it allows understanding the principles of entrepreneurship, risk management, saving in times of crisis, avoiding unmanageable debt and taking care of proper business operation, personal financial security and financial security of the company. Poor financial decisions can have long-term effects on individuals, their families and society. Low financial literacy is also associated with a lower standard of living and negative effects on the psychological and physical well-being of women entrepreneurs. The European Commission document “Proposal for a Council Recommendation on Vocational Education and Training (VET) for Sustainable Competitiveness, Social Fairness and Resilience SWD (2020) 123 final, 1.7.2020” states the goal - promotion of equal opportunities and inclusion of women in VET.<< Objectives >>The project goals are comprehensively set. They reflect the real challenges in the labor market and policy directives, as well as the real needs of women ""micro"" entrepreneurs, which we noticed in previous interviews with them. The goals are designed to create positive effects for individuals as well as for the organizations and other stakeholders involved.The goal of EnFinCap is to empower women (independent) micro-entrepreneurs with competencies, knowledge and self-confidence to take responsibility for their lives and create a secure future for themselves and their families. Therefore, EnFinCap needs to be seen as a key long-term investment in human capital for our common good.Specific (implementation) objectives of the project:1.map existing competencies in partner countries on entrepreneurial and financial ""literacy"", existing competencies, knowledge (50 women entrepreneurs will be involved in each country); women entrepreneurs will also define their competency needsKPI: 4 competency folders / 200 completed questionnaires, which will be combined in t.i. current situation report2. a platform (with an e-course) that will ensure that women entrepreneurs acquire knowledge, skills and competencies in the field of entrepreneurship and financial literacyKPIs: 1 platform with integrated course, 1 e-textbook (see PRs),> 32 entrepreneurs with obtained certificates3.create training materials and develop and implement a platform and course through ""short-term staff training"" 32 women entrepreneurs and 20 individuals - staffKPIs: successfully completed activities and acquired knowledge, competencies, skills (> 32,> 20)4. perform multiplier eventsKPIs:> 160 participants5.dissemination (n> 1000)6.sign MoU (n> 3)<< Implementation >>To solve the project challenges, the consortium decided to develope approach methodology based on change theory. It consists of planning changes from the initial state to the goal, which allows filling gaps and exploiting the synergies of partners. It is based on three developmental stages: 1) Problem analysis 2) Finding solution / design 3) Impact.In accordance with the methodology, EnFinCap includes - the problem analysis phase - modeling the national aspect in the field of training, competencies, use of materials, mapping formal and informal training opportunities for women entrepreneurs and defining gaps (PR1). Based on PR1, we will prepare content drafts of the course, e-textbook and learning platform (PR2). This will be followed by improvements based on user contributions obtained by project events and learning activities (C1, C2). E1-E5 (multiplier events) will be implemented in the final phase of PR2-PR3 development, as we will use the obtained information and data to optimize PR2-PR3. E5 also represents an international conference in Slovenia. Dissemination and promotion will begin with the start of the project and will continue throughout its life cycle. We will maintain the sustainability and continuation of the project on several levels - accessibility to project results (website, promotion), inclusion of results (e-course) in educational activities of partner organizations, on the personal level of participants - new knowledge and competencies, which will improve micro-entrepreneurs on the one hand and education and training processes on the other.<< Results >>The expected results will be implemented within the three main types of project activities on which the project is based:- project results- multiplier events- Teaching / training / learning activitiesMain expected results of the project:a) project results1. 4 mappings (in all partner countries) about the existing knowledge and competencies of women micro-entrepreneurs, which will be further used as a knowledge base on the basis of which we will develop innovative approaches, training content. Mapping will help us identify needs and gaps.2. Development and design of training (digitalisation of business, legal formal aspects of business, accounting, taxes (liabilities to the state), VAT, annual reports, loans, interest, financial risks, savings for the ""crisis period"", etc.), e-textbook3. An interactive learning platform that includes attractive and innovative training materials, videos and is based on the principles of micro-training.4. Approx. 20 qualified mentors (staff members) on training in Greece - familiarization, training and use of a test version of the developed material, platform.5. Approx. 32 women entrepreneurs involved in the pilot experience (in Austria), with improved knowledge and competencies on entrepreneurial and financial literacy. It will also be a unique opportunity to interact, discuss, share experiences and carry out learning activities together with women entrepreneurs from different cultures.6. CCa. 160 individuals participating in project events.7. Creating and disseminating learning activities with videos (YouTube, social media) to support the learning of trainers, professionals and entrepreneurs8. Innovative, flexible and easily flexible training with a planned e-platform and e-course that allows for appropriate integration into other training / learning programs.9. Certificates for recognition of competencies (> 40)b.) Results for target groups (as well as e.g. staff to be trained)1. New and improved competencies and knowledge, as well as improved digital skills2. Increased ability to run businesses, finances, maintain a good financial position and avoid insolvency.3. Increase enthusiasm and motivation to improve business and personal life.4. Encouraging women entrepreneurs for interdisciplinary thinking, creativity, innovation and new approaches to understanding and managing business and finance.5. Certificates on training recognition.6. Empowering staff (teachers, mentors, ...) for training on entrepreneurship and finance, using digitization.7. Opportunities to connect with VET organizations, NGOs, experts, etc., enabling the exchange of knowledge, good practices8. Improving language skills and cultural diversity.c.) Educational and other results:1. Promoting lifelong learning, using digitization.2. Enrichment of existing e-learning platforms, with new and innovative concepts and content (also for partner organizations)3. A new e-learning option that could later be integrated into the VET process in partner countries4. Enrichment of formal and non-formal training.5. Promoting effective international integration with the participation of promotion institutions7. Maximize the dissemination and sustainability of project results.8. Increase motivation to improve personal and family well-being (financial stability of women entrepreneurs).9. Strengthening exchanges between partners involved.10. Enhancing the effects of existing knowledge of partner institutions."

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