Learn. Experience. And Share. was a strategic cooperation project between partner organizations of Estonia, Czech Republic and Croatia, its purpose was to develop nonprofit (youth) organizations’s capability to be more visible to its target audience through offering the project’s participants to gain new experiences and skills. Three organizations were involved in the project: Estonia*s own NPO Vaba Noor offering youth opportunities for self-expression, Croatia’s Ekonomska Klinika as a student organization improving (youth) knowledge of entrepreneurship and economy, and Czech Republic’s BeInternational improving youth social activity and mediating international training and participation opportunities. The project LEAS was brought to life due to participant’s own experience and knowledge of other organization’s activities and projects, of how ideas and plans are big but what are lacking are the skills of bringing the initiative(s) to their target audience. In general, professional advertising and marketing services are expensive and due to a lack of knowledge the amount of followers remains smaller than what was planned. We set a goal with our partners to bring the knowledge gained during the project and adapted to the field to other organizations, allowing participants to reflect on their experience and share that also to third parties interested in the initiatives or their results. During the 14-month-long project 2 transnational project meetings were held (in Tartu, Estonia and in Zagreb, Croatia) and 2 training activities organized (in Brno, Czech Republic and Tallinn, Estonia) in which the team members handling the partner organizations’ daily marketing and communications participated. As a result of the training program targeted for them and being the project’s final outcome, a web environment leashare.eu was created through which the project’s participants shared their gained knowledge with other enthusiasts. In addition to the creation of this so-called tool-kit, the project’s participants and their organizations gained experiences to apply in planning and carrying out future initiatives with the goal to reach their desired target audience better.The topics of the training program were formed based on partners’ self-analysis and mapping out participants’ needs of development. Three topics were discussed throughout all the activities: branding (the organization’s story, it’s visibility, planning and carrying out activities based on the aforementioned), effective use of social media (incl. content marketing, planning and carrying out campaigns) and strategic leadership in a (youth) organization / NPO (how to make mutual decisions leading to desired results and set goals). Additionally, in every meeting more specific subtopics were discussed, opened by invited experts of the same field, practitioners and representatives from other organizations with a similar profile. In order to allow all the partners to introduce others their organization’s structure and daily work, every partner got to plan, prepare and carry out at least one of the project’s activities. During the training activities and project meetings participants got acquainted with local (youth) organization’s activities, good practices and examples. The project’s participating organizations and their members assessed the gained experience valuable at the end of the project, and necessary in the aspect of analyzing their organization’s image. The opportunity to get feedback and tips for improving one’s image, and ideas for new information sharing opportunities, encouraged participants to experiment and elaborate on current approaches. In conjunction, as a result of the project a tool-kit reflecting the participants’ experiences and gained knowledge was created, offering practical tips and application options also for other similar organizations after the project ended. The project’s influence undoubtedly manifests itself for a longer period because instead of ready-made solutions work techniques and methods were shared, which performance depends on experimentation and feedback from the target audience (be it a change in enthusiasts, comments on transparency and attractiveness, feedback from partners or organization-wide satisfaction over their accomplishments).