ProPro project will increase the digital competences in creative and tradition industry outside metropolitan areas and hence promote the diversity of European culture and linguistic plurality and the vitality of remote areas. Project aims at creating a bottom-up movement of self-directed digital promotion for artistic organisations, cultural workers and entrepreneurs like artists, designers and makers. In the Europe 2020 Strategy, the greatest force of Europe was recognised in the creativity of its people in combination with smart and responsable usage of the all existing resources. Cultural and creative industries are important stakeholder of the World's GDP with 7% of the world GDP according to the World Bank. By the report of EUROSTAT from 2012, Creative and Cultural industries made 535 billion EUR, which is 4,2 % of the EU GDP. After Construction and Services, they are on 3rd place regarding employment in EU. In general, one third of jobs are expected to be automatized, especially in rural areas. Jobs in cultural sector are less than average in risk of automisation. The Creative and tradition industry organisations in rural areas need to embrace the opportunities associated with digitalisation as a way of combating demographic and technological challenges in European labour markets as well as take action in adapting their services to climate change and globalisation. Rural and sparsely populated areas are often painted as lagging behind their urban counterparts when it comes to digitalisation; referred to as “the digital divide” which relates to both the availability of digital infrastructure and the use of digital technologies among the population. In remote areas, people might have had limited access to quality information and not enough encouragement to make well-informed career decisions, and need individual mentor support. To tackle there shortcomings in their capability to protect and promote their work, the artists and creators of even the indigenous cultures need to gain knowledge about the use of digital technologies, social media, strategic marketing skills and branding. In rural areas, digital skills development is not accessible in formal on site education, but needs to be arranged online. The 21st century 4C work life skills are communication, collaboration, critical thinking and creativity. Creative and tradition industry, filled with workers with good critical thinking skills, needs more skills to back up their creative competence. The timely GDPR also demands to protect artistic content. Social media’s role in retail is rapidly growing: Across all regions and generations, social media has propelled e-commerce into the limelight. Mentoring helps professionals to overcome the fear of digital failing, tackles the loneliness ever present in artistic professions, and career counselling adds to the confidence to promote the creative competence.NEEDS:1. Entry into the world of digital promotion and protection of IPR for cultural professions in remote or rural areas2. Innovative approach to learning digital skills in the creative sector3. New work methods for trainers/mentors online and off4. Exit or alleviate the status of digital divide for remote areas, indigenous and ethnic minorities5. Experience of participating organizations in the field of European regional and educational development projects6. Raise awareness of the importance and economic value of cultural diversity and sustainable business developmentOBJECTIVES- Pedagogical support for the adult learners working in creative and tradition industries- Encouraging digital learning participation, skills acquisition and open badge community- provide trainers with tools of digital skills learning to fill the gap between supply and demand for jobs- promote among the cultural professionals innovative learning practices, peer support and online discussion- To raise the level of competences; transforming key trainers into mentors- Create synergy between the participating organizations, the 'National Agency and the European institutions for European projects- Create synergy among stakeholdersIMPACT: Learners and organisations will:- improve their digital strategies, incl. OB strategy- improve their skill-sets and competences, confidence and other transversal life skills- learn more about other EU countries and societies- broaden their horizons and networks as a result of taking part in a transnational projectTrainers:- improve professional development and skills- a broader understanding of creative people’s needs and how to address them- gain access to new Open badge resource and online learning- gain an improved ability to motivate learnersPartners and target groups will:- benefit from skilled staff- gain new avenues of communication with learners and routes to develop future services- have better insight into learners’ motivations and goals- partners gain mutual understanding of each other’s work and culture