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"The project ""Crafting 50 & beyond"" wants to promote the improvement of older craftsmen in the 21th century. Many people over 50 years old have spent their entire lives in the same profession and after the crisis, they were unable to find employment in their area of expertise: in 2013 seniors had the highest unemployment rate in the last 15 years due to the economic crisis of 2008-2014. The crisis's effects may differ in territories with less economic and social preparation to face the collapse and the situation has grown worse now due to COVID- 19 pandemic and in need of new skills and innovation to face unemployment or loss of income. The tradition of handicrafts is found across Europe, keeping centennial forms of business and art alive. Today, in addition to the cultural potential that these activities have, their development is necessary to promote knowledge, improve the quality and access to artisanal products, and boost the employment of people over 50 who are unemployed or intend to continue to have a productive activity.As characteristics of the sector, it should be considered that:Products are created in small quantities as opposed to industrial products that can be made in series.The products' characteristics can only be at the local level or for companies that already have knowledge of the product and are easy to place on the market, that is, resellers.Craft enterprises are not only located in cities but primarily decentralized in rural areas.Crafts and small enterprises typically rely on their local roots and make an essential contribution to local development, social integration, and circular economy.They often are developed by people with disabilities hence providing them a social integration. (DIN;2017)This sector is unorganized; there is a lack of entrepreneurship. Taking into account the characteristics of the craft sector, Crafting 50 & beyond will work to understand the competences that craftsmen from different partner countries have and the activities they need to develop to make these activities more creative and digital. Taking advantage of the economic restructuring that the pandemic requires, and encouraged by the 'Do-it-Yourself' trend, the entire artisanal area will be worked on, understanding the cultural and legislative contexts of each country for these activities, and working directly with craftsmen to endow them with the business and technological skills needed to boost their business.As products of the project will be developed the following intellectual outputs: IO1 - Craftsman Business Guidebook: Creation of a guidebook with two types of instructions, first information about existing support and craft organizations in each partner country, and second, practical information about how to develop business, tools available, digital tools to be applied. That means a map of the process to create a business successfully. This will have a joint version in English. Still, each partner must create a pocket format (paper and online) with only the relevant information from their country and the translated tools to apply to the process of business construction.IO2 – Training course to boost craft businesses: aimed at 6 artisans (per country), especially from rural areas over 50 years old. The course aims to equip the artisans with skills to boost their cultural business, creativity, and digital readiness, by applying the resources from IO1 into a pilot group. This course allows people to develop their business with a business advisor's auxiliary who will guide the process.IO3 – Arts and Crafts toolkit - Manual that aggregates the arts developed by the artisans accompanied by the project, to make known the various forms of crafts existing in Europe and how to carry them out, leaving the knowledge available to all those interested, especially younger generations. This will create an added value also in terms of showcasing and marketing the product to potential sponsors.The project includes 7 partners from 7 different countries, including 1 non-programme country, which allows a better understanding of the craft sector across Europe and a greater spreading of the project goals.At least 42 craftsmen will be involved in the project activities, following a co-construction methodology and 18 craftsmen will have the opportunity to participate in a blended mobility of learners.230 stakeholders will be involved in multiplier events directly."
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