"ICT is among the leading sectors in Europe making an increasingly important contribution to the economic growth and jobs creation in advanced economies. Despite of that according E-skill in Europe Report (2014) the shortage of ICT specialists is increasing. The demand for them is expected to increase in the next few years. Some school-graduates who might be interested in ICT studies in the future do not study subjects related to ICT, choosing a different specialization at school. Those who finish ICT studies have a decent qualification, which, however, should be more proficient. High schools and universities provide students with only basic ICT knowledge. If students want to work with a specific ICT, they must additionally study in centers of competence development. To this end, structural changes in ICT departments demand a new approach to the ICT education. As stated in the recent Report of the European Commission (EC) – Science Education for Responsible Citizenship, knowledge of and about science are integral to preparing our population to be actively engaged and responsible citizens, creative and innovative, able to work collaboratively and fully aware of and conversant with the complex challenges facing society. Nowadays entrepreneurs are considered as a possible solution to rising unemployment rates and as a recipe for economic prosperity. It is widely argued, what teaching methods should be used to teach economical disciplines and entrepreneurial skills. Research shows that in Europe, traditional methods tend to be relied on, while other researchers try to use more technology-based training methods, including economic simulation games. Many researchers recognize economic simulation games as effective tool to develop skills and form competences.Introducing Fuse IT (Future competences pathways for marketing and ICT education) project addresses the education and labor market requirements for professional skills and knowledge for students and graduates in university (including life-long learning activities). The project will analyze, design, develop and implement an up-to-date curriculum, e-learning materials, blended learning environment, ICT knowledge and skills self-evaluation and certification system simulations.The main intellectual outputs are related to marketing and future competencies and they will include: 1. Guidelines and study analysis in Higher education2. Curriculum development and localization 3. E-learning material in separate parts for different subjects (specialization)4. Simulations for education 5. Self-evaluation with certification testing 6. Methodological guidelinesThere are 2 level of beneficiaries which will be impacted by the project. The primary target group includes: 1. Students at university 2. Educators, university staff, adult education centers etc.3. Business sector (employer and employee)This target group will benefit from the project by participating in training and certification, which will improve their knowledge and competencies in the labor market. Educators and university staff are responsible for skills upgrade and raising of qualification.The secondary target group are universities which could use project results and implement updated marketing study program and/or implement separate parts of marketing in ICT studies. How to implement project results and other useful information will be described in the methodological guidelines for implementation for implementation marketing module.The project partners were selected according to their experience in marketing and ICT. Fuse IT project coordinator is Vilnius University (Lithuania) and 4 partners:• Information Systems Management Institute, ISMA University (Latvia)• University Politehnica of Bucharest (Romania)• Public institution ""Information Technologies Institute"" (Lithuania)• Instituto Politecnico de Tomar (Portugal)All learning products will be tested by and improved after analysis of pilot studies/training and testing in Lithuania, Portugal, Romania and Latvia.All learning products will be presented to national higher education institutions, and encouraged to use in ICT and marketing curricula. Guidelines will support their implementation. EN versions will be used for dissemination in other European countries for further localization base."