Circular economy philosophy can be explained by a paradigm shift where not only the producers but also the consumers apply a totally circular mindset, the young citizens’ behaviours are necessary to see a holistic change in the lifestyles of the people. In this respect there are two main points that circular economy touches: the environment and the business. The main reason behind the idea of circular economy can be explained by the main necessities of the economic model. Since this model does not need the increasing consumption of raw materials and natural resources; the less consumption, less waste and sustainable nature are the main motto; several European initiatives support this economic approach. The member states built their economic agenda on the natural resources and this makes them highly resource dependent. For this reason, the advocates of the circular economy underlines that this new approach will improve competitiveness and productivity of the member states. Briefly by adopting this new vision Europe will increase resource productivity by up to 3 percent annually. The primary objective of this project is to raise the awareness of future generations about less waste, especially for young people who become insensitive to society. Through formal or informal training, young people will be encouraged to be part of circular activities. CLAY will create an online platform that will enable young people to gain awareness on recycling and enable them to collaborate on this issue through the virtual network. Hard and soft copy training materials such as books, videos and a website on circular economy awareness will be developed to be used in parallel activities with this platform. CLAY aims to motivate young people to explore possibilities to cut waste, leakages and inefficiencies, as well as to recycle within each step and inbetween. The objective is to reduce waste, however not to influence consumers, i.e. they can keep the same standards and quality of life. Thus, this project aims to increase the awareness and the willingness of the young people to move towards a more circular economy which could deliver opportunities including reduced pressures on the environment; enhanced security of supply of raw materials; increased competitiveness; innovation; growth and jobs. The main target group of the project is young people aged between 16-25. The main reason that the project team targeted this group is the statistical data and pre-need analysis had been conducted in the partner countries. Accordingly, these findings indicate that the upcycling the skills of young people is vital for regenerating the future on the base of circular approach. In this regard expected results of the CLAY:1. To boost key competences of target groups through the creation of a methodological framework, mapping the potential loops in daily life in partner countries.2. To raise awareness and positive attitudes among young citizens towards circular economy approach.3. To raise awareness and positive attitudes among young citizens towards creating circular economy.4. To improve the skills of young people, and thus, supporting the introduction of Circular Economy competences in lifelong learning.5. To apply the circular approach which is necessary to see a holistic change in the behaviours of the citizens which cause a vital transformation in the lifestyles of the young people.6. To improve the capabilities of the young people to manage future consumptions.7. To support young citizens to convince their parents and social environment to be able to behave in sustainable and circular.8. To offer the resources and information about components of circular economy training programs.Within the CLAY project, the partnership foresees to create 4 main outputs:- identification of the potential loops in daily life in order to stimulate a mind change in young people;- an index to measure the involvement of young citizens in circular economy in partner countries; - a set of guidelines for providing pedagogical materials/educational scenarios for collaborative experiences in circular economy;- a collection of OER with virtual space which helps to increase accessibility, flexibility and convenience for young people in partner countries. The CLAY partnership involves 4 partnerships from 4 different countries. Since Austria is the frontrunner in recycling in Europe today, BIT Management/CPC Austria is the coordinator of the CLAY project and set up the consortium on the individual strengths and expertise of the partners. BIT Management and core partners SBTC from Turkey and Training 2000 from Italy - both have experienced in many projects at both national and European level- discussed how young people/citizens matters for circular economy’s problems. Besides ProEduca z.s. is a small private association providing development of new training courses for specific target groups.