Project “BRANDING Mentoring - Brand building of EU Enterprises through Mentoring” aimed to recruit experienced entrepreneurs in order to mentor, support and guide less experienced entrepreneurs, self-employed professionals, executives of SMEs, start-ups and scale-ups in regards to cultivating and enhancing their skills and competences related to branding techniques and strategies, marketing of their products and services, as well as their overall extroversion and business acumen that leads to successful business results and practices.An innovative element of the project is that all of this is done by trained mentors.To do so, the project commenced with primary research that will helped contact and identify both stakeholders interested in participating in the mentoring process as receivers (mentees) as well as those interested to participate as donors (mentors).It explored the needs of the target groups and identified good mentoring practices.Next, the project partners designed and developed the Mentoring Handbook that clearly describe the innovative mentoring methodology to be followed and, after training the selected mentors and matching them with the prospective mentees, mentoring schemes were initiated with a specified timetable and quality assurance guidelines.As the result of the implemented project activities the introduction of mentoring, other formal and non-formal elements of training increased the branding success of the beneficiaries’ organizations, at the same time to establish a novel learning approach in the specific countries.The 7 project partners came from 5 different countries (Hungary, Greece, Cyprus, Poland and Slovenia) and are all either experienced business support organizations, or Chambers of Commerce. Therefore, the impact of all produced materials, deliverables and methodologies are maximized, not only through the implemented multiplier events and dissemination activities, but also through the partners’ own existing networks of members and overall stakeholders within their regions, but also beyond. Moreover, the fact that all produced main outputs are freely available in all partners’ languages and in English allows them to be transferred into other contexts and environments with ease, further enhancing the project’s sustainability potential.