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Outfits impact the impression others have of the wearer, and more so for women than for men. Yet, how clothing impacts the evaluation of women’s leadership potential is a largely unexplored topic in the field of management. This research aims to examine how clothing can help women overcome the double-bind of leadership; namely, to be seen as both agentic and leader-like and as communal and woman-like. In a series of studies, I will examine what characteristics of clothing are associated with leadership potential for women and whether adherence to these characteristics affect actual influence of women in groups.
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