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Serious Synchromodal Gaming

Funder: Netherlands Organisation for Scientific Research (NWO)Project code: 438-14-701

Serious Synchromodal Gaming

Description

Synchromodality is the effective, timely and sustainable use of transport modes in a network, under the control of a network orchestrator, in such a way that an integrated transport solution is offered to the customer. Delivering a Synchromodal transport solution demands much more from the various parties in the network than is customary in intermodal transport in terms of education, understanding and cooperation. A synchromodal transport product is therefore difficult to implement as it requests a mind-shift by various parties at the same time. As long as this mind-shift is not properly addressed, the investments that are made in synchromodal transport cannot be developed to full potential. So far, it was difficult to really implement the synchromodal product because operational staff, sales executives and customers need to be convinced of the benefits, and all at the same time. To make implementation easier and more successful it was therefore concluded that a synchromodal game is needed. Using a game, parties involved can experience the effectiveness of synchromodal transport themselves by action learning. The goal of this project is to develop a synchromodal game that includes the hinterland network between Rotterdam, Venlo, Nijmegen and Duisburg, and which is suitable for experiencing synchromodal transport planning by operational staff. When developing the game?s requirements and algorithms, essential knowledge on decision influencing factors for the further development of planning systems will be build, like how to select the most suitable connection and prioritizing transport bookings. Playing the game will help operational staff to develop improved operational procedures. In addition, the use of the game with sales representatives and customers results in a mind-shift that will lead to an increased percentage of a-modal bookings. The project partners will invite their partners and customers outside the consortium to participate in gaming workshops so that knowledge is developed and disseminated at the same time. The game will be evaluated and improved based on criteria like the game?s outreach and its power to convince and improve understanding of Synchromodality. In addition to the development of the game and the gaming workshops, the project will also demonstrate the lessons learned in real-life. Daily operations on the network of the partners will be improved in a Living Lab environment based on the outcomes of gaming. This will give insight in development of new operational procedures and their fit in current way of working and also in an increased number of a-modal bookings from a specific target group. The project is performed in a partnership between ECT, Danser, TCT Venlo, DeCeTe and TNO, starting March 2014 and with a runtime of 1 year.

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