A core part of the UK's Industrial Strategy is to maintain and promote our position as a global leader in world-changing technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI). Such technologies will allow us to drive the UK economy forwards as well as helping to address universal challenges such as healthy ageing, our changing climate, and securing our future work lives. However, because the IoT and AI fundamentally change how we live, as well as driving adoption of these technologies we must invest in developing new ways of understanding how acceptable they are. These technologies have profound consequences for our privacy, how we develop trust, and how we form our ethical judgements. Core to the new multi-dimensional reality emerging through technology, we need new ways to understand the challenges and opportunities it presents. 'Design Research' can play a crucial role in this. Design-led approaches are particularly effective and critical for bringing together multiple perspectives (e.g. the engineering requirements of a new technology, what you might achieve with that technology, and how somebody might use the technology day-to-day) and this allows Design Research to produce rich and meaningful perspectives not only on what technology is doing right now, but what it might do in the near future. When the IoT and AI influence every aspect of our lives-what media we see, who we date, who gets hired, what healthcare we receive, which route we take to work, and so on, then it is crucial that we develop new ways to think about its implications. This is what this groundbreaking research programme aims to achieve. By working with a range of prestigious project partners (Microsoft Research, The Royal Society for Arts Innovation and Commerce, The Cabinet Office, The University of Oxford, The University of Edinburgh and Sheffield Institute for Arts) over a 4-year period this fellowship will lay the foundations for a new generation of Design Research that is specifically created for and fit to address the challenges of the 21st Century.