Rock art is a global phenomenon. It is often a defining feature of cultural heritage and identity, attracting considerable scholarly interest, capturing public imagination and even inspiring contemporary artists. In Britain, over 6,000 rocks with 'cup-and-ring' carvings are known, although detailed knowledge of British rock art remains very limited beyond a handful of academic and private specialists, with wider awareness restricted to a few key regions such as Northumberland and Kilmartin (Argyll). Over a third of the carvings are in Scotland, an area which would be highly suitable for comparative analysis if it had a comprehensive database. Our aim is to work with local communities and heritage organisations in order to undertake a systematic study of how the rock art landscape in Britain was shaped by human actions and beliefs. The research is structured around three questions: How was rock art used in the landscape? How have the carvings been reused over time? How is rock art used and valued today? The motifs were engraved onto selected fixed natural rock surfaces during the Neolithic and Early Bronze Age (c.4000-1800 BC). While it may remain impossible to ascertain the intrinsic meanings of these carvings, the study of their form, location and contextual associations can illuminate their significance. From the Late Neolithic period onwards, many carved rocks were taken from their original contexts and reused in built structures, indicating their continued currency. In more recent times carvings have frequently been re-located to museums and private collections, or destroyed. Analysis of rock art use and reuse is therefore crucial to understanding the behaviour, perceptions, and values that have defined places and communities through time. This is the first major research project to focus on British rock art at this scale. Previous studies have concentrated on single sites or regional clusters, creating a fragmented and distorted impression that obscures common themes or variations, and hinders understanding of the wider regional connections and identities suggested by the motifs and their contexts. Furthermore, that the carvings often had a long life beyond the Early Bronze Age has not been considered, despite evidence of deliberate reuse in later structures. Today, rock art in Britain has a low social visibility and value. Studying contemporary attitudes to rock art will reveal how social values are forged through changing awareness, engagement and education, which is vital for future research, heritage management, and community empowerment. Wide-ranging consultation with heritage organisations and community groups has revealed a deep interest in the research, and enthusiasm for cross-sector collaboration. The project builds on our extensive experience of community engagement, rock art visualisation, and research. Working with local communities and heritage bodies across the country, we will produce a comprehensive database of Scotland's rock art, including 3D and 2D digital models, which we will use as a tool for investigating the carvings at local, regional and inter-regional scales. We will integrate the rock art data with archaeological and land-use datasets in a GIS model to enable us to undertake geospatial analysis of the carvings in relation to their placement in the landscape and changing cultural contexts from prehistory to the present day. Carvings will be analysed statistically and added to the GIS model in order to explore regional variability and to determine potential patterning of attributes in relation to specific topographical and cultural features. Historical accounts and local community involvement will inform our understanding of changing perceptions, treatment and social value of rock art. In conclusion, this project will make a major contribution to British and Northern European archaeology, and be an important point of reference for world rock art studies.