The progresses in photonic technologies require the independent control of the phase propagation and the energy of light. This is possible using hyperbolic metamaterials, an ultimate case of birefringence with ordinary and extraordinary dielectric constants of opposite sign. Self-organized molecular and/or macromolecular systems offer a route to the realization of such media since they can embed various pi-conjugated mesogens amenable to form a large variety of structures with record-breaking optical anisotropy. Our objective is to develop an innovative self-organized (macro)molecular system incorporating fluorescent moieties in order to combine hyperbolic dispersion with light emission or optical gain. Beyond the compensation of the intrinsic losses of metamaterials, we target the realization of innovative light-emiting devices by embedding the source in the bulk of the metamaterial, whereas most current realizations involve complex nanoscale combinations of different emissive and birefringent media.